A-Z Of Super-Effective Sales Pages Mrr Ebook

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The primary purpose of your sales letter is to communicate a message to anyone who views it. And whilst there will be minor variations on this theme, the general message that you are trying to communicate is that your product or service is something that your site visitor must have.

The message that you communicate is made up of many different composite parts, such as the graphics on the page, the words that you use, any videos that you include, and so on. And changing any of these component parts also changes the nature of the message being conveyed as well.

For example, if the graphic on the front page of the weight loss program that we considered in the previous chapter showed the traditional 'photo of a person when they were fat' next to a 'photo of the same person after they became thin', the overall image of the page and its message would be significantly altered.

It is exactly the same with the words that use on the page as well.

As an example, although the fact that you are reading this suggests that you are someone who will create sales pages in English, would your page convey exactly the same message to your viewer if you wrote it in Swahili or Urdu?

Sure, the words might mean exactly the same, but the impression and therefore the message that the page conveyed to the viewer might be entirely different if it was written in a completely different language.

This is why many experienced copywriters spend a great deal of time researching exactly what sort of people are to be found in the market for which they are going to write sales copy. They do this because it is only by creating a sales page and writing copy that 'matches' the customer that they can maximize sales.

No matter how they do this, there is one critical mistake that all of the top people in the copywriting business always avoid making.

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