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I promised I would keep the next two lessons short and I’ve done that. In fact, this part is the shortest section in the course but it may just be the most exciting. This is the part where your dreams are answered and prospects begin contacting you to do business with you.
Let’s recap what we’ve done so far. You have your offer, you’ve built a website designed to capture contact information and distribute your offer automatically. Finally, you’ve started promoting your offer through whatever marketing methods you’ve deem appropriate.
Can you guess what happens next? Yep, people start contacting you. They are contacting you for one of two reasons. Either they want your offer or they want to find out more about what you do. Both results are perfectly acceptable.
If they want your offer they are going to go to your website and complete the form that you have place there. Your site will automatically distribute your offer after collecting their contact information and putting it into your auto-responder series. If they want to learn more about what you do they will most likely pick up the phone and call you.
Whatever happens you have located someone that is interested in what you do. Congrats!
Now before you go thinking that this is some small feat, don’t! This is huge and I’m going to tell you why in just a minute.
Before I do that, let me describe what is going to happen time and time again. People will contact you and they will buy or they won’t buy. OK? Or they will subscribe to your mailing list and you will continue to send them emails and they will stay on your list and become more and more comfortable with you or they will unsubscribe and you will likely not hear from them again.
If they stay on your list you are building a relationship with them. You are going to send them quality information that continues to help them solve their problems. You are going to do this through the auto-responder on your website. You are not going to send them sales letters all the time but rather information of value. You are building your credibility as the expert in your field and proving to them that you are trustworthy.
It could be that they do not have an immediate need for what you sell… and that is ok. Leave them on your list and keep in touch with them. When they are ready to buy, it is very, very likely that they will come to you and only you because you now have a relationship.
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- License: Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Resale Rights