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Telemarketing is also considered a bad practice these days. The customers want their privacy and should not be disturbed at untimely hours. However for the business providers, you can give your contacts’ to phone books and all trade directories and websites so that the customer can call you.
Networking through family and friends also help to boost up sales of your business. Large friend circles can help you with referrals and other means of advertisement. Close associates can be told to spread the word around. The more people hear about your business, the more customers you get.
Issue press releases announcing your new business, volunteer for charitable events and even contribute free articles to trade publications, newspapers and magazines to earn free press that is both credible and impressive.
Finding your initial customer base can be a daunting task, but if you define your target audience and work to reach them in an efficient way you stand a better chance of drawing them in with your offer. Make sure your customer service skills lead the pack for repeat business that will sustain you through the business life cycle and beyond.
Marketing your online business and attracting customers to your ecommerce store or sales page is much harder than marketing a blog or any other type of website. Why? It’s because no one really cares about your business. Nobody really wants to know what you have to sell and no one likes being led to a sales page. Even if you think you’re offering the most magnificent products ever, by default people are going to ignore you unless they know who you are.
Business marketing on social networking sites is a bad idea and the practice should be terminated immediately. Such advertisement are not going to get you customers but will surely but you their rage and that too for free. So don’t advertise on Facebook, Twitter, etc.
You should realize that the customers don’t shop at your store because of your product range or quality. It is about the overall treatment that is given to them by you and your staff. This creates a bond and the customer then shares his trust with you.
The most successful of the businesses have only been set up by one thing i.e. advertisement. People should know about you, where you are located, what services you offer and how efficient are you in your business. If the customers don’t anything about you, you can’t aim at being successful in your business.
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