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Offer your content in different formats – When we launched our Marketing Explosion Audios back in November 2006 we personally sold a record breaking 500 physical copies (we sold on Data CdRom) in just a week.
However, once the initial promotion passed sales slowed down considerably to around 10 or 20 copies a week – Now we’re sure that the majority of marketers at that point would be tempted to rest on their laurels and then move on to the next product - We didn't.
We truly believe in this product and we wanted to keep on selling it to more and more people so we decided to offer the content in an alternative format - We recently (Feb 2007) relaunched the site as a membership site with streaming audios for people who may not have wanted the CD version or who maybe just didn’t see the offer first time round.
That decision brought in an additional 600 paid membership sales in less than 2 weeks. It generated over $22,000 in sales and enabled us to get our strategies, tips and marketing ideas into 600 more pairs of hands… We think that's pretty cool!
- File Size:448 KB
- License: Giveaway Rights
- Category:Ebooks
- Tags:2008 Ebooks Free Give Away Rights