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Introduction
No matter how cool your business’ website is or how fantastic your product, you will never generate enough sales to build a viable business if you don’t get any traffic to your website. If you want your business to be successful, then you have to get the word out about your site and give people a compelling reason to visit it, or else your business won’t survive. The good news is, there are a lot of ways that you can effectively advertise your company’s site online and drive qualified traffic to your site, for free.
When it comes to the long-term traffic potential of the various marketing strategies, content marketing, and search engine optimization (SEO) typically tend to provide you with the most significant return on investment. They tend to naturally lend themselves to compounding returns and virtually have no risk, as long as you can execute them correctly. However, there is one disadvantage to these strategies; they typically take some time to set up and even longer before you will start to see a positive return on your investment. Building momentum with your SEO strategy can take months or even years to see positive results for your efforts, and when you’re launching a new business, you don’t want to have to wait to generate traffic to your site.
Fortunately, there are a number of other ways that you can generate traffic fast without spending a fortune. While all of these options have both advantages and disadvantages, they have all been proven to create more traffic quickly, and the best part is they won't cost you a dime. With these five ways to generate free traffic, you’ll drive more qualified traffic to your site who are more likely to buy the products or service that you’re selling.
Use Viral Marketing Strategies
An excellent way to drive more traffic to your site is to use viral marketing strategies to motivate people to want to learn more about your product. Over the last several years, viral marketing messages have started to spread through the Internet like wildfire. If you're not entirely sure what viral marketing is, it's essential any type of advertising that's self-perpetuating, and that compels people to share it with others so that it quickly spreads through a community.
A perfect example of viral marketing on the Internet is the story of Hotmail. Hotmail was one of the very first free e-mail services to show up on the Internet. Within its first year and a half of operations, it managed to sign up an outstanding 12 million users. The way they accomplished this was quite simple. At the end of every email that was sent through the service, Hotmail included the following message: "Get your free, private e-mail at hotmail.com," which encouraged everybody who received an e-mail to head to the site and sign themselves up for the free service.
Large companies, like Hotmail, use viral marketing messages to help perpetuate brand awareness. This is often accomplished by creating animation clips or humorous videos that people are compelled to send to their friends for a laugh. Large corporations aren’t the only ones who have found success by employing viral marketing strategies. If you like to play with animation or video, you can adopt this strategy to generate more interest in your business. It’s important to keep in mind that it can be difficult to accurately track your return on investment with viral marketing because it is almost impossible to keep track of where the ad goes. Also, while viral marketing is great for generating a buzz around your company and products, it won’t always translate into immediate sales.
Employ Online Business Networking Communities
Over the last several years, more and more business network communities are popping up on the Internet. These online networks are similar to social media sites or dating sites but are used exclusively by entrepreneurs to find other like-minded businesspeople that they can build mutually beneficial business relationships with. These kinds of sites can provide you with an excellent opportunity to establish joint marketing ventures with other like-minded business owners.
Business networking communities can help you generate more traffic to your site by allowing their members to create personal profiles with links to their main company websites. Establishing links on business network sites can help to improve your site’s ranking on the major search engines like Google and Bing.
Another way you can use business networking communities to help drive more traffic to your site is to work with businesses that are relevant to yours and try to get mentioned on the sites that your target audience is likely to visit. Look for companies that are related to your but that aren't direct competitors. A great way to get your website mentioned by other businesses on their site is to offer to swap links with them. Make sure that you find sites that get a lot of traffic. Let them know that you'll put a link to their website on yours if they do the same for you. Not only will this generate a ton of traffic, but by having more links on other sites, you'll also increase your ranking on Google and other search engines.
If you decide to join one of the business networking communities, you want to be sure to partner with businesses that are complementary and relevant to your own business. The companies you choose to partner with should have audiences that fit within your target audience demographics, and who would be likely to visit your site and become your customer as well.
Give Away Free Content
You can quickly get the message out about your website by giving other businesses free content. This is one of the best ways to make sure that your company's site gets mentioned on other sites. Many owners of Internet businesses are more than happy to obtain quality information to put on their website or their own opt-in newsletters. Offering these other businesses some regularly updated content that has already been posted on your site can significantly benefit your business. When you provide free articles, advice columns, or product reviews to other companies, you'll not only be doing a favor for them, but you'll also significantly increase the exposure of your own website.
- License: Master Resell Rights
- Category:Ebooks
- Tags:2020 Ebooks With Audio Master Resale Rights