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The number one thing that nearly every successful online entrepreneur has going for them is that they have an email list. This is a list of subscribers that opted in to receive more information from you, to gain access to free training, or people that bought something from you.
At one point or another we have all made our way to an email list. From the largest online retailers to the solopreneurs running a business from their living room, email marketing is still the number one way to engage and follow up with your audience.
Social media has definitely changed the game a little bit, but email marketing is here to stay. What has changed is how people access their emails. So, don’t let anyone try to fool you into thinking that email marketing is dead.
In fact, some companies, even major ones, credit over 75% of their sales directly to email marketing!
If you have an email list and you create a product, have a coaching program, service, physical product, or webinar you want to tell people about; then you just send an email to your list for instant results! No more waiting for your paid ads to get approved or relying on affiliates to mail for you.
Paid advertising and affiliates are a tremendous way to get traffic, but having your own email list is even better! That is why over the next 30 days I want to teach you the same steps used by the experts to build an email list that pays you repeatedly!
With 30 days to a bigger list you are well on your way to winning big online, and building that asset you need to help keep your income consistent. There has been one constant in the marketing world, and that is email! You must have an email list if you want to make it!
Instead of breaking this into chapters like a normal book I will just make each day of the process its own section so you can easily follow along!
30 Days To A Bigger Email List
Some steps may feel as if they repeat themselves, and that is simply because you need to be consistent with your traffic generation efforts. Each section will have unique content and things to do for that day. Just note that sometimes you may be doing the same strategy.
Also, feel free to work faster on the steps. I am designing this so each step takes a few hours each day. Some may take less work, and others a little more. The idea is that you keep your eye on the prize and stay consistent.
For example, if you already have an email list going, but want to use this ebook to add more subscribers, than you could just skim Day’s 1 through 4, and jump right into the traffic section on Day 5. Please try to read each section though as I provide valuable insights that will help you along the way.
Further, keep in mind that this guide is intended for any type of online business. Whether you are a local brick and mortar business, an ecommerce shop, an info marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist this can help you get more customers and more business which at the end of the day is why we are all in business for ourselves!
Remember, that consistency counts! Don’t get discouraged if after 5 days you don’t see much progress on your list building. You need to see this process through to completion, and be diligent. Apart from having an email list the ones that succeed in this business succeed because they are consistent!
It will be fun to watch your email list grow.
Let’s get started!
This will be one of the longer sections of this ebook, but it is the most important one to follow along with, as it covers the one thing you must have going for you to get your list going!
The first thing you must have in place to start your list building efforts is a lead magnet. For those that already have a lead magnet, and are looking to build their lists you may pick up some methods in this section that will help you enhance your lead magnet to increase your conversions.
Otherwise you can skip ahead to “Day #5” which teaches the first traffic section. Just make sure you at least skim through Days 2, 3, and 4 to ensure you have a follow up sequence in place, and that you have your web form and autoresponder setup correctly.
If you are starting out with building a list, then you will want to make sure you have something to entice people to join your email list and give you their personal information like their email address!
Back in the early days of list building and marketing online you could simply say “Join My Newsletter”, and people would be happy to do it! Nowadays though people are not as open to just share their email, and even their best email address with you.
So, you must give them a good reason to opt-in to learn more from you.
Here are 6 examples of really-good lead magnets you can create to give away. Remember, the more exciting your offer sounds, the more people will gladly give up their email addresses to receive it.
1. Top Tips PDF Report
This can be a list of tips that will help people solve a problem that they are seeking a solution to. For example, if you are a tax accountant offering CPA services, then you could write a report called: “The Top 8 Tax Savings Every Small Business Owner Needs To Know About”.
If you were a small business looking for help with taxes, then you better believe that would capture your attention, and get you to give up your email address!
In this report, you can share the top 8 tax savings tips, and even do a paragraph or page at the beginning and end that sends people to your website for more information.
If you are an affiliate marketer with content sites selling people on mattresses, then you could do a report called: “How To Find The Perfect Mattress For You”. Then you create a short 3 to 5 page report explaining your tips for finding the perfect mattress.
To give you one more example let’s say you sell pet products on an ecommerce store you could create a report that says “6 Pet Products Every Dog Owner Can’t Live Without!”
That would be attractive on your site, and would generate those email subscribers that you can then follow up with later when you have sales on your store, and inside the report you can could of course recommend 6 products from your store with direct links!
Another example for this type of lead magnet is found here in this chapter! I could simply take the 6 lead magnets I am recommending right now, and do a free report called: “6 Highly Effective Lead Magnets”.
If you are stuck for ideas that your market wats look at Q&A sites like http://answers.yahoo.com or www.quora.com. You can also do a search for your niche keyword phrase like “pet products”, “small business taxes”, or “mattresses” into www.youtube.com or www.google.com and look at the ‘Suggested Search Phrases’ that come up!
Browse forums in your market, or even look at top selling books within your niche on Amazon. Just think creatively and start writing. It is conceivable to write your entire lead magnet in just a few hours from start to finish!
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