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Successful internet businesses all depend upon one common factor. That common factor is traffic. Traffic equals sales. Sales equal profit.

It doesn’t take a rocket scientist to figure out that a successful business must make sales and a profit and in order to make sales and profit it is essential that there are customers.

Getting website traffic is exactly what all the fuss is about when marketers are discussing SEO (Search Engine Optimization).

The higher a site ranks in the search results that search engines provide to those using key words to find products and services, the more visitors will visit. More visitors = more sales = more profits. It is just as simple as that.

Blogs have proven themselves to be very, very useful tools in the drive to creating more and better website traffic. People love blogs. Web 2.0 is built upon the idea of a user driven web and users want a voice.

Blogs give them that voice. It is a simple technology and it can even be found free on the internet. If you don’t have a blog site or a blog on your website, you are simply missing the SEO boat.

The popularity of blogs has, of course, increased the number of blogs on the Internet many fold over this last year or so.

With the increase in numbers of blogs online comes an increase in competition for visitors to those blogs and, of course, stiffer competition for PageRank by search engines.

So, the question, “Why do I need audio/video/podcasting on my blog?” is one that can be answered rather easily. You want visitors. You want a high PageRank. You want sales and profits. That’s why.

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