27 Free Marketing Tools MRR Ebook

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For those who don’t know, Alexa is a free tool that allows you to find out the traffic levels of any site online. It can be a tad unreliable, but it does give you a good indication as to how many hits a site is getting.

Now, making money online is all about traffic AND conversions, and there’s plenty of people with lots of sites who have low traffic levels but high conversions at high price points.

But if you’re ever a bit suspicious that a marketer is “exaggerating” claims about their success then you can learn a lot by snooping around Alexa. For example, there’s one semi prominent marketer who’s always banging on about how amazing he is, and how many sales he enjoys every day.

The guy has one site, selling one product at a modest price point, and yet Alexa barely gives him a second look. Now before any marketing wannabes, and self proclaimed internet millionaires start complaining in the comments below, I agree that Alexa does have its quirks.

Having said that, when a marketer is claiming to have made seven figures of direct response sales of a $27 product, and yet Alexa shows them as having a minuscule amount of traffic, it’s time to join the dots and not look back.

If you understand its limitations, then Alexa can be a fantastic free marketing tool that helps you quickly cut through the online hype.

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