21St Century Leveraging MRR Ebook

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Chapter 7: Internationalization of Business - Easier Now than Ever Before

Summary

One of the most important trends of businesses today is to take them to global levels, beyond your national boundaries.

Internationalization of Business - Easier Now than Ever Before

In recent times, businesses have become global; not only big companies but even a person working from home is doing business internationally. This became easy with the help of technology like Internet, advance telephony and so on.

A person sitting in India or Kenya or in any other part of the word can do the business easily without any problem. There are many freelancers working for any offshore companies from remote places of the world and this is what makes win-win situation for both of them.

Take an example of being an online affiliate. Affiliate marketing has touched new heights in Internet marketing which can be done from a place with the help of the www. An affiliate sitting in India can sell a product to a US customer and a US affiliate can sell something to a German customer. It does not matter from which country you are doing business. The Internet makes very easy to do business in international countries without any local presence in other countries.

People can have offshore bank account, office, telephones, toll free numbers, etc at a very reasonable price and get it local presence instantly. This helps in developing your business in international market with a limited budget. Many people even have complete staff in offshore countries which help them to make a brand image.

People also get all virtual setups to do businesses in other country. For example, you can have a toll-free number in the US which redirects any call to India or any other country. In this way customers don't have to make long distance calls. You can also have unlimited call number from CA or any other state in US. This make very easy for companies to take their business internationally.

Chapter 8: Providing Freebies - A Useful Tool in Leveraging Businesses Today

Summary

Giving is receiving.

Providing Freebies - A Useful Tool in Leveraging Businesses Today

Providing freebies is considered to be one of the marketing strategies, especially nowadays when companies of all sizes are trying out this tactic in order to bring an increased number of customers to their websites. If the freebies offered by a company are really valuable, they can bring in a wonderful stream of targeted traffic, which have a great chance of getting converted into being customers.

There are a few web hosting companies that provide up to 5 GB web space as free. You might think what do they get by providing such things for free? But there's a catch. When they provide you with the free web space, they have some restrictions in the hosting features and if you want those features unlocked, you need to upgrade your account. For instance, there won't be database facilities. So if you have a dynamic website, you will need a database and for that you will need to upgrade your hosting.

There are many multinational companies providing free health products to be tried out. If you like the product, you are invited to purchase them. There are many companies providing you free fat loss tablets to try out. You just need to bear the shipping costs in most cases. In this way, instead of these companies spending much on ads, they are giving away free products for customers to try out and find out how their products compare to the market.

In the same way, many websites have eBooks, videos and software applications that they give away for free. If you like that product, you can upgrade it to advanced version. For example, AVG antivirus has a free version but if you want to use that in multiple computers and will need to use it commercially. In that case, you will need to buy their advanced version.

Many companies provide free newsletters for their customers to know about their needs. For example, there can be a big website providing newsletters for moms on how to raise their children. In turn, this company will charge other companies to promote their products to this section of readers.

Chapter 9: Some Methods Used in Business Promotion Today

Summary

Here are some new methods that can take your business to a new level.

Some Methods Used in Business Promotion Today

Let us now talk about some of the best methods that you can use in promoting your business. These methods are all high in demand currently and you can use them in various business niches, from product to digital products, eBooks or something like that.

Here are the methods:-

Provide One Time Offer - This means, whenever a visitor comes to your website, he or she should get one time offer which he gets this time only. For example, if a person is buying an eBook of a value of $17, you can show them a video that they can buy as well for a 20% discount if they buy it right away. Tell them that the discount won't stay when they return.

Provide free eBooks, tips, ideas and resources to your customers. These things help you to get a loyal customer base and you can even promote your products in your newsletters with tips or whatever information you are sending.

You can use cross selling methods. These methods involve selling other related product to your customer at the time of checking out. For example, if someone is purchasing a motherboard, they can be offered a compatible RAM with that or they can also be offered an additional fan along with the motherboard that they purchase.

Provide an exit offer. Let's say you have visitor to your website. They go through your website and like the product and decide to purchase it. What you can do is, when they try to close the website, they will get an unblockable popup informing them about some special promotion, like if they buy some product right away, they will get a 20% discount instantly. However, this is a onetime offer and won't remain when they return. This gives at least 10 to 20% higher conversion rate.

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