20 Internet Marketing Mistakes To Avoid MRR Ebook

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Mistake #16: Having no referral program

When you have a customer who is happy the first thing you have to think about who does he know that will also enjoy your product. Sometimes the customer offers to introduce you to his friends and family and boom you have a customer advocate. Sometimes you need to ask the customer if he has referrals.

When a customer either receives the product or service he should be give a questionnaire to fill out and ask is there anyone that they can introduce you to. This can be sent by email, web form or done through social media. In most cases if the customer was happy with the service or product he would be happy to introduce it to his circle of friends and family.

Do you sell a product you feel wouldn’t work with a referral program? Something like food? Well, the thing is everything works with a referral program. For example on the restaurant you can say that for every new customer you bring in you can eat for free. Creativity is the key.

So make sure that happy customers have a system where they can easily refer new clients to the company. You can even reward them with incentives but either way referrals are a great way to improve lead flow.

Mistake #17: Not using YouTube

In Hollywood it becomes really popular to create viral campaigns before the release of a big movie or a in corporate America to launch a new product through guerilla marketing. One of the key ingredients is using the video sharing site you-tube. Surprisingly few people realize the potential that you tube has. You have to remember that Justin Bieber was discovered on YouTube and many of its videos can reach up to 3 million hits. So why don’t people use YouTube more often? Most likely because the people equate video with traditional advertising and well they are on the internet.

Creating a awesome video with something interesting than it could probably go viral. One of the most famous examples of that is the iPhone, when videos of the iPhone were leaked onto YouTube the world went insane and people kept taking a look at it. The video went viral and iPhone had one of the most successful product launches ever.

Mistake #18: Not going on sale

Notice how people look forward to sales like Black Friday? Or how that store goes on sale when they open to attract customers. You cannot ignore that strategy just because you are online. What you need to do is slashing prices to bring in new customers. Once they like your product than they are more likely to come back and become customer advocates.

One way to do this is through the group discount site Groupon, where you can attract new customers who are looking for savings. Now, if for example you are a restaurant and people try it because the food was discounted but love the food than they will come back and eat there at regular price. The discount is just about attracting the initial customer.

Going on-sale also creates a buzz on the online community. When your product is highly anticipated you slash the price on the first 100 units to ensure that they fly off the shelves. Remember that sales are not just for the end of shopping seasons, you can use them to push your products and help with the exposure of your new products.

It is also important to realize that sites like Living Social and GroupOn can generate a lot of exposure since a lot people regularly search the site for best deals. The growth of these websites are good for local business as now the can get exposure especially if they are new. Sales are a great way to bring in customers. All you need to do is make sure you time them right and that you don’t break the bank.

Mistake #19: Having bad customer service

A lot of companies spend all their money on developing the right product. Yes, having an awesome product and marketing will sell but having terrible service will almost guarantee that you won’t get repeat customers. Not only that but each unhappy customer will tell three other potential customers about their bad experience and make it even harder to expand your market.

Great customer service might even cover up for an average product. You need to have multi-channel customer service and a thriving online community with people willing to help. For example, you would need someone to answer calls, answer emails, answer chats and answer questions posted on the forum. Covering all these channels is only the beginning. You now need to ensure that the service is excellent.

If your company cannot afford to have its own in house customer service center they have several options. Some companies create user driven forums where the customers help each other, this is great at building a community but eventually you would need to add more channels to handle high volume questions. The other is outsourcing, you can do it onshore or off shore with a myriad of different option available at relatively cheap prices.

As a company your customer service is a reflection of who the company is. Just by adjusting the company to be more customers centric you should be able to improve the customer experience and make sure that people come back for more. Don’t forget one of the biggest costs is acquiring customers. So once you have customers why lose them?

Customer service is integral to your business. Your sales team can keep making sales but your customer churn will be really high and they might not even be unhappy with the product, it is probably your service. That’s why such a high premium is put on service, and if the customer demands great service you should step up to the plate and provide it for them.

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