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I’m going to let you in on a little secret that can instant bury your competition because many never consider branching out from their main product to target specific types of people.
What do I mean by that? Simply this…
If you’re a man, do you realize that women make up at least half of the world’s population?!? With that in mind... Why does there seem to be so few information products out there geared towards women?
Women want a lot of the same things men want, but the majority of products (at least in the online marketing field) are targeted primarily at men.
Read all of this because I’m going to tie everything up in a few minutes.
Marketing specifically to women is a largely untapped market so you can cash in immediately if you hit women with something that catches their interest. Something they can relate to and pass on to other women.
Change Your Focus: Cater to Women
Below I’ve listed some sites that cater specifically to women (and the things that are of interest to them). That’s a huge and largely untapped market.
I’m a guy, and most of the information I see out there is from other guys... So, I know women would appreciate information that’s created with them and their needs and perspective in mind.
You have no idea how much people crave information that’s tailored to what they care about written in a way they can relate to.
Quick Tip: Pay attention to the information that’s presented and see if you can come up with ideas that take what you see and twist them in a way that would be appealing to the women who frequent those sites.
Most women say that us guys don’t listen (and that’s a big clue to what I’m saying).
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