107 Killer Traffic Conversion Secrets Personal Use Ebook

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Talk with, not at, your prospect Your sales message should be a conversation, not a one-sided sales pitch. To keep a prospect involved, ask lots of yes and no questions in your copy. The questions can remind them of their problems (Are you tired of paying too much for life insurance?), remind them of your solutions (Wouldn’t you like an insurance agent who put you first for a change?), and alert them to the “danger” of not acting now (Can you afford to leave your family unprotected?)

Add incentives for acting NOW Turn your prospects into eager beavers by offering extra incentives for quick action. This can be a percentage-off discount, a faster shipping option, or free gift-wrapping.

Incentives to come again Discount coupons, bonus points that earn free gifts, a buyer’s club, etc. are all ways to encourage customers to make repeat purchases. And, when they’re redeeming their coupons, you have a chance to sell and sell again.

Use highlights to spotlight You can significantly enhance the power of the benefits listed in your copy by using color, highlighting, underlining, and even attention-getting words and phrases (including slang and “blue” lan-guage).

“Surf” a mile in someone else’s shoes When you’re creating your site, put yourself in a first-time visitor’s shoes. Design the site for them…create your product pitch around them… do everything you can to show them the value of doing business with you.

Everyone wants to feel good about themselves Make visitors feel good about themselves and they’ll feel good about doing business with you. Compliment them on their intelligence (“You’re smart not to wait until your storm drain prob-lem gets worse”) or on being “a cut above” (“This success program isn’t for average people…this is for winners only”).

A little trust can earn a lotta dough Test a “bill me later” option on your website. It sends an unmistakable message that says, “My product is great and I know you’ll love it” that can instantly transform a prospect into a sale. And don’t worry: most people are honest and will pay what they owe.

Create emotional attachments As soon as your ad copy can get a prospect to “experience” what it would be like to experience the positive results you deliver, they begin to develop an emotional attachment that will keep them “hooked” until you close the deal. Your copy must make your reader see, feel, hear, and taste everything your product has to offer.

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