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Chapter 5: Email Marketing To Your New Subscribers:
Email marketing is a CRITICAL component of "100k Reports Blueprint" -and is, by itself, a means to virtually unlimited income.
Whether you've done email marketing before or not, MAKE SURE you read and FOLLOW our INCLUDED "Email Marketing Blueprint".
It is a COMPLETE guide and step-by-step plan for EFFECTIVE email marketing that WORKS!
If you don't have an autoresponder service to deliver email messages at this stage,
I recommend you take a look at Awebers 30 day trial...
Aweber is one of the most reliable autresponder programs on the Internet and it's essential you have an account with a top quality service. They have tutorials and trainings inside their member's area to answer any technical questions you may have.
Another option is to use Getresponse which is another quality service many marketers use - the choice is yours - but I find Aweber to be much easier to use.
Most of your cash is going to come from your email list. Some will take your OTO because it will be an impulse buy at the price we're charging for our reports package -but most will pass up on the offer. This is why our free report MUST be of a very high quality.
The last thing we want is our new subscriber to read a crappy report and think it a waste of time. But, if your report is quality - they'll be far more susceptible to your future promotions via autoresponder follow up messages and broadcasts. This is VERY important.
As long as your goal is to provide value ABOVE ANYTHING ELSE, you will do very little wrong. And remember, you will learn all this stuff as you progress further in your business anyway, so don't look at this as being a daunting task, it's a journey that needs to enjoyed and NOT over complicated. Remember, business is simple - people make it hard. 5.a. - Finding Products To Promote:
Spending some time searching for relevant products and services to promote to your email list is time well spent. Without quality products to promote, you make very little money. I see it far too often, marketers promoting anything and everything related to their niche to their list, without giving a damn whether or not the product is of the highest quality or not.
Do NOT make this stupid mistake. If you are sending an offer to your list - make sure you KNOW it will be of immense benefit to them.
Lucky for us, there are hundreds of affiliate marketing programs out there that have thousands of products we can promote to our subscribers. You simply find a program, sign up, look for a product, get your affiliate link and promote that link to your list.
That's it... simple.
Some of the top Pay-Per-Sale affiliate networks are:
Clickbank
Commission Junction
Google Affiliate Network
LinkShare
ShareASale
RegNow
Pepper Jam Network
Click2selleu (Europe)
Hydra Network
You’re not limited to just the above programs though. You can simply go to Google search and find as many niche related affiliate networks as you want. Most products on the market today, from physical to digital, have an affiliate program you can join.
If you want to promote a “weight loss” product to your list for example. Just head on over to Google and type “weight loss affiliate program” into the search bar (without the quotes) and you will be met with many different products to promote. Do your research, pick the best, and promote to your list.
5.b. - Cross Promoting: The beauty about email marketing is the ability to cross promote many different products. This is very difficult to do in any other form of marketing and a blessing for you and me. Your ultimate goal is to sell a lot of products to your subscribers over time.
Let's look at an example for the weight loss niche we’re using as a template for this guide. We entered the super broad keyword "weight loss" into the Google Keyword Tool. The following are the results that the search yielded for us to take a closer look at…
As you can see from the above image – there are many different promotions we can send to our subscribers. Your first email to your list can be a short relationship builder where you give them some motivational tips. (no selling) You will also give them the download link to their free report in the first message.
The second email can be a short piece on how “hypnosis” can be very effective for losing weight – and you can provide an affiliate link to a great weight loss hypnosis program you found earlier from one of the affiliate networks.
The third email you send could be a short tutorial on the most effective exercises they can start using to lose weight. You should research what content you’re sending to your list and always provide them with quality stuff to build that relationship with them.
If you go back to Google keyword tool and take one of the above search terms and put that back into the search bar, you’ll find a hell of a lot more ideas on what to send them. In this particular niche you won’t run out of content to send your list – and I’m confident you can do this in your chosen niche also.
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