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Analyzing the competition is a critical step in this process and it doesn't involve typing your keywords into Google with quotes around them.

While the typical way of analyzing the competition of a particular keyword is to look at the number of competing pages, that method does not really give you any insight into how hard or easy it's going to be to rank for a particular term. Many sites ranking for low competition keywords and high volume searches are actually very more optimized than some expect and the sites ranking in the first few position are going to be hard to beat.

(They can be beat with the right amount of SEO but that's for another report ) Other sites have a lot of pages that are poorly optimized and that you should be able to out rank these with just a couple of links.

Unfortunately, you can never really know how hard or easy it is to rank for a term until you've done it.

But that doesn't mean you have to make try to rank for the keyword yourself without testing it out first, after all you can do a lot of hard work for very little or no return.

There's a way to do a test run of your rankings. Here’s how.

Do a URL search like we did before with well ranking websites for our desired keyword and take note of other related keywords.

Now you can go to Google and do a search for these terms without quotations. You should see within the search results articles published at Ezine Articles or Blogs ranking on the first page. This is a good sign if you’re trying to rank for this keyword as it indicates you are probably able to rank for that keyword also on the first or second page of Google.

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