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Step #3: Traffic Generation
Traffic is the most important step to this whole system, make sure to focus most of your efforts on this part. You can have the best looking squeeze page with amazing follow-up emails, but if no one visits your squeeze page, then all of that means nothing.
A word of caution: don't get too preoccupied with getting your pages and emails perfect, they can all be edited and changed later. It's important to just get something online and functioning, then start getting traffic and focus on conversion rates later. That's not to say that you should put up ugly pages, but don't spend all of your time trying to perfect them yet.
With that said, here are four great ways to start getting traffic to your squeeze pages, in order of how easy and how quickly they can work.
Solo Ads:
Before I go into detail about solo ads I first want to say that you can find a lot of poor solo ad providers, people who are just in it to make a few bucks. They don't care about their lists or the quality of the traffic they send you. But you can also find a lot of fantastic providers, people who do honestly care about delivering top-notch traffic. Solo ads over the years have gotten a bad name, but they still can work wonders, you just have to be a little more careful now with who you purchase them from.
With that said, solo ads continue to be my first choice for quick traffic and gaining subscribers fast.
In case you are not aware, a solo ad is when someone with an existing list is selling a certain number of clicks (usually 50, 100, 200, 300, etc.) from their list. For example, I can purchase 100 clicks from solo ad provider "Bob" for $40. I will tell Bob what link I want him to promote, which is usually my squeeze page. Bob will then email his list and tell his subscribers about my site. When a subscriber of his clicks to go to my site, that counts as one of the 100 clicks that I purchased.
So how can you build your list up to 1,000 subscribers using solo ads? Simple math will tell you how many solo ad clicks you will need to purchase.
Looking back at the 40% conversion rate I mentioned earlier, if I purchased 100 clicks from Bob, I would end up with 40 new subscribers on my list. So if I kept purchasing 100 click solo ads, I would need to purchase 25 solo ads in order to get 1,000 subscribers on my list.
It's important to understand that you are not forced to only purchase 100 click solo ads. If you have found a good solo ad provider, you can ask them if they are able to deliver more than 100 clicks. If so, you can purchase more, which would cut down on the total number of solo ads that you will need.
But for starters, I would only purchase 50 or 100 clicks from solo ad providers which I haven't bought from in the past. Then if I find that they send quality traffic (if my conversion rates are staying high with their traffic), I may then purchase higher number of clicks from them.
But it is also important to note that the more you promote your squeeze page, no matter how unique it originally was, it will soon lose some of its "newness", you will need to keep testing and changing it up to keep your conversion rates higher. The more you promote it, the more people will see it, which means the more people will by-pass it.
When purchasing a solo ad, you may also want to consider sending the provider a prewritten email that they can send to their list. For the most part, solo ad providers will write their own email to send to their list, but it's often a good idea to send them something anyways so that they can quickly understand what your page is about, allowing them to easily write their own email.
Once you understand all of the above about solo ads, you can now go out and find solo ad providers. There are three main places where I look for providers within the internet marketing niche. The first would be the Warrior Forum under the Classified Ads section. What's great about this is that you can see real reviews of previous buyers, which makes it a lot easier to spot a good seller.
The other two places would be Skype and Facebook groups. These two are a bit harder to find, as they often require you to have been invited to the groups. But once you have purchased a few solo ads from the Warrior Forum, you will then start seeing and hearing about these other places, and you can ask sellers or other buyers where they look and if they can invite you into any groups.
But when you are looking for solo ad sellers there are a few things to be aware of. First would be to learn how they built their list. Anyone can go out today and download thousands of email addresses, but if those email addresses where not legally added to their autoresponder account by the person behind the email address, then that would be illegal to do. Make sure that anyone you purchase from has built up their list one email address at a time, having people opt-in to their list.
Second, make sure that most of their subscribers are from tier 1 countries, United States, Canada, Europe, and Australia. These are the most valuable subscribers, they will be more likely to purchase form you in the future.
Third, make sure that you can see reviews from other buyers. If the solo ad seller is new, that doesn't necessarily mean that their traffic won't be great, but it does mean that you will want to be a bit more cautious. Often you can ask for a lower price if they cannot provide many reviews for you to see.
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