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You've seen it before: a WSO based on an interview with a successful Internet marketer, or a group of marketers. One of the favorite interview style methods has a title that goes something like this: What I would do if I had no job, no list, no money, and no product. Then each participant would be asked the same questions. The result would be a podcast of the person or persons being interviewed. Sometimes the WSO will also include a transcript of the interview (in fact this is advisable as it offers extra value).
Your shortcut to making fast money with the interview method is to become branded as the interview king or the interview queen. What that means is rather than an Internet marketer having to go out and interview each participant, or even coming up with a list of questions, they would hire you.
You would put the total package together for the marketer like a business agent or a ghost-interviewer. You would do the interviewing. You would edit the audio file. If it was in your agreement, you would also transcribe the audio files so that the marketer could sell the product as a WSO. In other words, you would become the behind-the-scenes person, and you’d make your money by selling your services to the Internet marketer.
The other spin on this is instead of selling the interview audio files and transcripts to another marketer, is that you would brand yourself as the interview person and you would be the one selling interviews. In other words, that would be your business. You would be known as the go-to person for arranging and recording interviews. Then *you* would sell the interviews as your own WSO.
For example, Todd Gross is known in the industry as the *male voiceover expert.* Whenever someone wants a professional male voiceover artist, they could hire Todd.
If you become known in the industry as the “interview expert,” then customers would ask you to arrange interviews, and that’s how you’d make your money. Just think about it. In one week from today, you could be running your first WSO. How exciting!
This service could be sold as a WSO, but it could also be marketed through your website, blog, other forums, and even on classified ad sites. Just direct someone to go to your website, or call a phone number, and then provide them with a brief call-to-action.
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