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INTRODUCTION
Etsy has over 90 million active buyers and is, therefore, one of the best platforms to sell your products.
You can reach millions of people within a short space of time and make as much money as you want.
However, the platform also has over 7 million active sellers which can make it hard for you to break through the market.
Therefore, it’s important to come up with a strategy that will help you beat the competition and get consumers to choose your products.
Today we’ll cover 10 secrets to maximizing profits with Etsy so you can grow your business and reach your money goals.
Let’s dive in!
1. PICK THE RIGHT STORE NAME
You only have a few seconds to make an impression and get customers to buy your product.
Your store name can help you capture attention and stand out from the rest of the crowd.
So, pick one that’s easy to pronounce, memorable, and attention-grabbing.
The kind that makes it easy for prospects to choose your brand and turn into buying customers.
Brainstorm the best names to go with and choose one that represents your business accurately.
You can use your brand name if you already have one to make it easy for prospects to identify you and engage with the rest of your content.
If you don’t have a company name yet, use a store name that makes it easy for customers to know the kind of products you sell.
Etsy only allows you to use 20 characters for your store name. So, keep that in mind during your brainstorming sessions.
The most important thing is to speak to your target audience with your name alone and make it easy for them to remember your brand.
Consider your product, target audience, and the emotions you want to convey.
Make sure your name is easy to spell or pronounce and also searchable.
The best thing about Etsy is that it allows you to change your name whenever you need to.
So, if you notice the first name you choose doesn’t get you the results you want, you can change it later on.
2. OPTIMIZE YOUR PROFILE
Optimizing your Etsy shop profile is as important as choosing the right store name and selling your products.
Your profile should represent your business brand and make it easy for customers to connect with your brand.
Upload professional and high-quality photos and videos to boost engagement and get sales.
Optimize your “About” page and all sections of your site.
Write persuasive copy and convince prospects to buy your products.
Talk about the value of your offers, how customers will benefit, and highlight the unique features to show why they should choose you above the competition.
When writing your “About” page, use a personal tone, write short paragraphs, and add links to your social media pages and blog posts if you have one.
- License: Personal Use
- Category:Ebooks
- Tags:2022 Ebooks Personal Use