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Chapter 1: Introduction
You’ve Got Mail!
Welcome to “Relationship Marketing With Emails”!
In this book you learn all about one of the best ways to build your Internet marketing business – which is through Email marketing.
But before we dive in, let?s take a look why Email marketing is so effective in the Internet marketing industry.
- Email marketing is one of the fastest ways to leverage on the Internet. Because all you do is compose an Email, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly!
- Email marketing is highly scalable. Unlike an „offline? business where the more customers you have, the busier you are, in Email marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!
- Email marketing is highly targeted. One of the reasons why Email marketing is highly effective at getting sales is because the recipient of the Email gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).
- Email marketing is personal. Autoresponders allow you to customize the Email in such a way that it allows you to connect with the subscriber individually. The more personalized your Email, the better the result (treat it as though you are writing to your best friend).
- You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your Emails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each Email.
- Email marketing acts as a good pre-sell. You might not be able to cram a sales letter into your Email, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer.
In the next few chapters, you will learn the techniques on how to build stronger bonds, instill stronger credibility and increase your opt-in list response with relative ease… all with Email marketing!
Chapter 2: Building Relationships
Developing The Competitive Edge
One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber.
Building a relationship is important because it can make the difference between making a sale and losing it to your competitor.
You see, just like in real life, if I had to choose between a friend who provides a service like car repair and a stranger who offered the same price, I choose my friend in less than a heartbeat.
Why? Because I?d rather give HIM my business compared to another stranger.
Email marketing can be quite competitive at times. Therefore when two marketers are promoting the same product, having a strong rapport with your subscribers will give you a competitive edge.
Take for example:
During a massive launch online where high ticket items are being sold and tons of marketers everywhere are sending Emails to their subscribers, most marketers would be offering bonuses to „bribe? their customers to buy through their affiliate link.
Sometimes, 3 or more would be pitching the same offer with similar value. So the question you should be asking yourself is if you were in the shoes of your subscriber, why should your subscriber buy from YOU instead of other marketers?
Once again, if you have built a strong relationship with your subscriber, they will be on your side – especially if you are trying to win an affiliate contest.
- License: Private Label Rights
- Category:Ebooks
- Tags:2022 Ebooks Private Label Rights
