Artificial Intelligence In Digital Marketing MRR Ebook With Audio

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Every technologist, futurist, or thinker that you can think of agrees: AI is going to be HUGE in the future.

People like Elon Musk warn that AI will bring about the downfall of man. Others point to the ways in which AI is going to revolutionize art, medicine, and science for the betterment of all mankind. Whichever side of the argument they land on, they all agree that AI is going to be a BIG deal.

What’s interesting though, is to think about how AI will affect specific industries and aspects of our lives. In particular, how will AI affect something like digital marketing?

Actually, we already have a lot of insight into that. Because Google, as it just so happens, is all about AI. In fact, the company has built its business around AI – to the point that it now describes itself as an “AI first business.”

The world of digital marketing is already being impacted by this to a large degree, and the effects are only going to become more far reaching as time goes on.

Understanding what Google means by this, and how it affects the very DNA of search, is of critical importance for any marketer that wants to perform well now and in the future. Read on and we’ll discover just how Google’s AI aspirations are transforming the way we promote ourselves online.

When Google says that it is an AI-first company, it means that all of its products have AI at their core. Specifically, it means that all of its products have Google Assistant at their core!

Google’s Sundar Pichai, says that he doesn’t want Google to simply use AI in its hardware and software, but rather to invent products and services from the ground up that couldn’t exist without AI. A perfect example of this is Google Clips – a camera that you wear that takes photos automatically when it thinks something exciting is happening. This is the kind of concept that is only possible thanks to machine learning and computer vision.

Even the Pixel line of phones can be seen primarily as an attempt to put Google Assistant right into people’s pockets.

And this is where the real “big idea” makes itself known. Google wants to get to a point where all of us talk to it every single day, using natural language. Google Assistant has the ability to answer questions about nearly any given topic, by understanding what the user is asking, looking for relevant information on the web, and then reading that back in an easy-to-understand manner.

Because if AI really is going to be the next HUGE thing on the web like everyone is saying, then Google wants to make sure that it is the go-to platform that everyone uses. This is Google betting BIG on the future, and going all-in on an AI focussed line of products and services.

So what does all this have to do with internet marketing?

The thing to recognize here, is that Google Assistant works using Google Search – the two products are in fact so closely linked as to be almost one and the same. Google Assistant is ultimately a very fancy form of voice search, and Google Search is essentially an assistant that you talk to by typing.

For a while now, Google has been leaning toward a more natural-language type of search. Back in the old days, Google worked essentially just by looking for matches between search terms and keyphrases. If someone searched for a specific phrase, then Google would look for content that used that precise term.

But this had problems. For one, it made it extremely easy for marketers to “game the system.” You could manipulate Google’s algorithms by inserting keyphrases repeatedly, even if your content wasn’t of any interest to the person looking for it.

At the same time, it meant that high quality content that didn’t happen to do keyword research wouldn’t get anywhere.

And it meant that Google would often serve up the wrong content. It would look for keyword matches, but with no regard to the sentence. If you searched for “decision tree” then it might bring up content about making decisions about trees – rather than the flow-chart meaning that you meant.

Google adapted by introducing RankBrain – an algorithm designed to better understand what the user actually meant rather than what they said.

RankBrain can do a few things. For one, it takes words and segments them: categorizing them into phrases that it thinks might be related to one another. This helps Google to better understand what a user wants to learn about, and it means that Google can guess what a word it isn’t familiar with might mean.

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