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1. Make your goals measurable and with a timeline.
Once you’ve identified your personal feelings, and you have your general goals set, we’re going to tighten everything up and make it all super-specific.
There are two ways you can do this, depending on what the goal is.
A) Super-specific outcome goals.
These goals tend to be more popular with people. They’re goals where you have very tightly defined aims and deadlines, such as:
• Be earning $5k in passive income every month by next year
• Sign up ten clients in 60 days
• Make $1000 with my new Kindle book
• Lose 10 pounds in 45 days
• These goals add a little more pressure on you.
You might use them in a back-against-the-wall situation, where you need to earn a degree of money in a particular time or fit into a dress by your high school reunion.
The disadvantage to this type of goal is that it often puts people in a “take every possible action and see what sticks” mindset, versus making long-term, lasting change.
Also, the goals are often arbitrary numbers. And if they’re not reached, people feel like failures - no matter how hard they worked or if external circumstances got in their way.
For example, you might have a goal to earn $5k in a month, but then a death in the family details you for a week. Or maybe you have a goal to lose 10 pounds, but no matter how hard you work, your body just won’t release the weight.
The best way to use this type of goal is if you have plenty of time to create great habits AND course correct if things aren’t working. For example, if you want to be making $5k a month by a year from now, you can spend a majority of the time building up the right habits for yourself. But if you find yourself in month 6 and you aren’t where you planned you’d be (which we’ll cover more in-depth later on in this book), you can course correct and try something else.
B) “Take-the-right-action” goals.
These are goals where you’re taking steps to get to where you ultimately desire to be. For example:
• Eat greens with at least 50 meals this month
• Drink 80 oz of water each day
• Post on Twitter 2 times a day all month
• Write two books in a year
• Go for a walk three times a week
• Write a love letter to my partner once a month
When to make these kinds of goals: These are the goals to concentrate on when you want to build up healthy habits. For example, let’s say you want to feel healthier. We all know that when you make sure you get in enough greens and water, you start becoming healthier. And so creating goals around getting more of both on a constant basis helps ensure you feel better. These are goals that are a bit more spacious. You’re trusting that the right habits will accrue results over time, and so you’re making lifestyle goals instead of short-term crash diet plans such as “lose 10 pounds in a month.”
It is also for goals that you can’t make specific guidelines around. For example, you can’t say “I want to improve my marriage by 500%”. You can say, though, that you want your marriage to get better - and then create specific things you can do with them, such as write love letters, plan out romantic dates, or do the laundry three times a month because your partner appreciates it. I prefer these types of goals most of the time. Building up the right kinds of habits gives you a long-term edge and creates a more solid foundation for who you want to become.
Before you move on from this section, choose a goal or two from your list if you haven’t already, and set clear timelines as appropriate. Ensure you’ve worded your goals, so they are distinct and MEASURABLE. I want you to know exactly what you’re working towards and the timeline in which you’re going to be doing it.
Remember this isn’t about setting your deadlines in stone, but rather about being specific. You’ll be able to course correct if you find you are not making the progress you’d like.
Choose a timeline that feels like a stretch, but you know it can happen. Creating $500k or losing 100 pounds in a month is tough. Sure, there might be exceptions like winning the lottery or getting some surgery, but for most people, it’s not going to happen. With those goals, you’d be best off choosing a year timeline.
When in doubt and creating a super-specific goal, give yourself a little more time - especially if you’re embarking on something new for you. You can always make the goals happen faster. For now, pick your targets and deadlines and have them ready to work with as we continue with this process.
Don’t worry about the HOW you’re going to make anything happen just yet. That’s coming next. In fact, we’re going to go over an example using all the steps right now.
Example
Step #1: Earn $5000 a Month By a Year From Now.
Let’s kick this off with a money goal.
Let’s say that after you had gone through You knew that you wanted to be earning $5k a month by this time next year. That’s great! Now we can move onto the next step:
Step #2: Brainstorm how you can get there.
Here’s where we’re going to ask ourselves, “How can I make this happen?”
Your mind is a brilliant thing. And when you ask it the right questions, you’ll be amazed at the answers you can come up with. So here’s where you’re going to be very creative. List out all the ways that you can make your $5k/month goal happen (or whatever your goal is). Don’t censor yourself. Just let it all out, no matter how crazy or wild your ideas seem. If you’re too busy judging your thoughts, you’ll block your creativity.
Write out for a solid 5-20 minutes and come up with at least 15 different ideas. For the $5k example, some ideas of things you might find:
• Have a membership website where 250 people pay me $20 a month
• Have five people pay me $1,000 a month for coaching
• Create a $50 product and sell 100 copies a day
• Sell 500 t-shirts a month (I’ve seen this happen!)
• Flip cars
• Offer a writing service
• Create a piece of software and sell it
• Look for a sales job where I get paid on commissions
• Fill out 5000 surveys a month (they’re only worth a dollar?)
• Find a generous person to take pity on me
• Sell everything I own and reinvest the profits into lottery tickets
• Recycle scrap metal
• Buy a few homes and rent them out
As you can see, the ideas are varied. That’s the point. It is all about letting your brain expand, think out of the box, and come up with potential ideas before we get to the next step.
I also want to point out that I know some of these numbers might sound huge to you. $5k/month can sound crazyunattainable.
But all of these things are possible – and more.
I've seen these things happen time and time again when people stretch their minds.
Step #3: Break it down, so it all happens on your terms.
Now we’re going to use that big list and use the process of elimination to cross off what you don’t want to do.
Our stated intention was for you to feel pumped, happy, alive, enriched during the process, so as you’re going through your list, keep in mind the feelings you’d like to be feeling when you’ll be working towards, and achieving, your goals. Cross out anything that contradicts those feelings.
For example, if your favorite feeling is “pride,” you probably won’t want to find a rich person to take pity on you. If your favorite feeling is “secure,” you might not want a commissionbased job.
You’ll also want to cross out anything that seems completely unrealistic but be careful, as what you’ve been thinking of as ‘realistic’ hasn’t got you where you wanted to go…so think twice before crossing something out. Doesn’t fit at all in your personality or skill set (keeping in mind that you can learn new skills – but don't choose, say, coaching, if you hate having a schedule), that you’re totally turned off by, or that just doesn’t seem anywhere as significant as other options.
We’re going to narrow this down to the best business model for you. So go through your list again and look for what fits in most with your desired feelings, what works best for your skill set, what excites you the most, what you have the most to offer with, and what you feel the most comfortable with.
If you’re not sure how much a particular action step fits in with your personal feelings, consider how you’ll feel as you do certain activities. Will you feel excited? Joyful? Happy?
After you whittle down, you may end up having a few options to choose from. And that’s ok! The reality is, it’s possible that you could take one of MANY routes and still end up achieving your desired result.
So if you have a list of a few things that fit in with the feelings you want to feel and your skill set, just make a decision. Use your gut as the tie breaker.
For example, here, let’s say that we decide we want to have a membership site where we have 250 people pay us $20 a month. Now we can move on to the next step.
I know this planning stuff might not be a barrel of fun at this moment, but keep at it. You're going to thank yourself so much later on as you gain clarity and get your feet firmly planted on the right path for yourself.
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