Bing Ads Marketing Personal Use Ebook

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Users Guide to: Bing Ads Marketing

What are Bing Ads/Microsoft Ads

Everyone has heard of Google Ads, but did you know that Bing has their own ad network as well? It’s called the Microsoft Search Network, and it racks up 7.3 billion searches each month. Users can be targeted not only on Bing, but on Yahoo and AOL as well (all part of the same network).

Officially the ad network is called the Microsoft Search Network and the platform is called Microsoft Advertising, but for the sake of this guide, we’ll be using the term Bing Ads, because that’s what most people know them as.

Just like with Google Ads, Bing Ads allow advertisers to create ads and bid on keywords. Ads can appear in several different places, such as the “Ads” section of search results pages. Whether you are trying to get people to sign up for more info, request a service, purchase goods, visit your website, or download your app, you can accomplish all these goals through Bing Ads marketing.

Here's an example of what Bing ads look like:

Why You Should Be Using Bing Ads

As mentioned above, the Microsoft Search Network sees more than 7 BILLION searches each month on its platforms. In total, Bing Ads command a full 33% of the total U.S. search market share, and even more than that when it comes to desktop searches. Pair that with the fact that Bing Ads reach 63 million users that can’t be reached with Google Ads, and the decision to use the Bing Ads platform is practically a no-brainer!

But in case you still aren’t sold on the idea, here are a few more facts about the benefits of using Bing Ads:
• More than 167 million unique users

• Users spend 26% more online than the average internet searcher
• More than 50% of searchers have an estimated income of $75,000 or more
• Users have higher household incomes and higher-level jobs than Google users
• Ads are up to 70% cheaper than Google Ads
• Bing/Yahoo/AOL searches account for more than 1/3 of all desktop searches
• Less competition on Bing than on Google
• Automated creation of ad variations based on network recommendations (optional)

Another big plus is that the Microsoft Advertising Network uses LinkedIn data to allow ad targeting based on info in professional profiles. This provides a HUGE advantage for B2B advertisers looking to reach individuals with specific job titles.

Ultimately, by leveraging Bing Ads and the expansive reach of the Microsoft Advertising Network, you’ll be able to get your business in front of new, higher-value audiences.

Microsoft Advertising Policies

Microsoft Advertising policies don’t just tell advertisers what they can and can’t do; they also help advertisers know and learn what makes a great ad. When you submit an ad for approval, it goes through an editorial review and quality check process to make sure it’s relevant, well-written, and follows style and content policies. Once your keywords and ads pass review, your ads will go live.

Ad Style Policies

Ad style is simply the way your ad appears and reads. Submitted ads are reviewed for appropriate capitalization, grammar, and punctuation, along with a few other things. Here’s a list of some of the main things Bing ad style policies include:

Capitalization – allowed for proper names, branded words, and legitimate acronyms. Capitalization of random words for emphasis is not allowed.

Approved: Purchase Cheddar cheese from England.

Disapproved: Find GREAT deals on soFTwaRe.

Phone numbers – can be added via Call Extensions or Location Extensions to ads in the United States, Canada, the United Kingdom, Hong Kong, and Taiwan.

Symbols/special characters – allowed for copyright, trademark, currency, model numbers, ISBNs, acronyms, and trademarks containing special characters. Superscripts, subscripts, and enhanced fonts (bold, italic, etc.) are not allowed.

Approved: Games & software at A*DATUM for $99.

Disapproved: Find great deals on software *restrictions apply

Punctuation – correct punctuation must be used within (and at the end of!) your ad. Multiple exclamation points or question marks are not allowed. Singular exclamation points can be used in the ad text but not in the title.

Approved: Great deals on software! 50% off all titles.

Disapproved: Great deals on software!!!! 50% off all titles!!!

Pricing – pricing and discount language must be accurate. Quotes can be included in the ad if they are also visible on the landing page. Basically, pricing in ads must be the same as the pricing listed on your website. No bait and switch!

Approved: Get cable for as low as $9.95 per month.

• License: Personal Use
• Category:Ebooks
• Tags:2021 Ebooks Personal Use