Snapchat Marketing Personal Use Ebook

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Insider’s Guide to Snapchat Marketing

What is Snapchat?

Snapchat is a social media platform created for sending photos, videos, and text messages that disappear in seconds. There are several different features such as Stories (photos or videos that can be viewed for 24 hours before disappearing), Memories (saved photos and videos for viewing and sharing in the future), and filters, lenses, and stickers to give your posts and messages some fun flair!

Snapchat isn't like any other social media platform out there. It’s all about real-time videos, personal messaging, doodles and emojis, and quirky, fun content. The content there is full of personality and is rawer, versus being buttoned-up and refined. So, you’ll have to approach your strategy a little differently than other social media platforms. Brand messaging that is TOO professional or salesy will be seen as boring and not engaging. Instead, you’ll need to think outside-of-the-box and have some fun with the content you share.

Why You Should Use Snapchat for Your Business

So why market your company on Snapchat? There are several reasons:

- Since it’s a different type of social media platform, there is less competition. That means it’s easier to stand out and dominate!
- There’s no algorithm that decides which subscribed content Snapchatters will see. If they’re subscribed to your business, they will be able to see everything you post under the Subscriptions section of the app.
- It’s extremely popular with millennials, and an effective way to reach new audiences.
- It’s a great way to show your brand’s playful side and engage with potential customers.
With Snapchat, you can instantly connect with market-driving audiences. Here are just a few facts about Snapchat’s users:
- 280 million people use Snapchat each day (on average)
- 75% of millennials and Gen Zers are on Snapchat
- Snapchatters spend an average of more than 30 minutes on the platform every day

If you’re ready to get started with Snapchat marketing for your business, the first steps are to create a business/ads account, setup your pixel, and then create a public profile for your business.

How To Setup A Snapchat Business Account

Setting up a Business Snapchat account is quick and easy. First, visit https://forbusiness.snapchat.com/ You’ll click the “Get Started” or “Create an Ad” button to get started with setup. On the next screen you’ll enter your account details. Choose your username carefully, you only get 15 characters to tell your audience who you are!
On the next two screens you’ll input the name of your business, your location, currency, and phone number. And that’s it! You’re done creating your business account and ready to set up your Snapchat pixel.

Setting Up a Pixel

Once you’ve created your business account and are logged in, click on the dropdown menu in the top left corner of the screen. From there, under Assets, click the Events Manager link. This will take you to the pixel creation screen. You can either copy the pixel code to add it directly to your site header, or you can opt to use the Partner Integration feature which includes setup options like Google Tag Manager. Snapchat will walk you through each step in the process regardless of which option you choose.

Once you’ve finished setting up and installing your Snapchat pixel, it’s time to create a Public Profile for your business so that Snapchatters can find you!

Creating A Public Profile for Your Business

Snapchatters can keep up with your brand by subscribing to your Public Profile. Subscribers will be able to see your public profile posts in their Subscription carousel, and non-subscribers will be able to find your brand by search, @ mentions, and the Discover and Highlights sections.

With a public profile for your business, you’ll be able to see analytics such as Story views, subscriber vs. non-subscriber views, subscriber growth, and engagement. This information is accessible both in the app and also on the web-based platform for business. You’ll also be able to add an ecommerce store (using Shopify) to sell your goods on the app.

To set up your public profile, follow these steps:

- Log into your Snapchat Business/Ads Manager account
- Click the dropdown menu in the top left. Under the Business section, click Public Profiles.
- Click “Create a Snapchat Account” or “I already have a Snapchat account”
- If you already have an account, login with your profile username and confirm you want to link it to your business account
- If you don’t already have an account, you’ll be prompted to create a username for your public profile
- Next you can input your profile information, including your profile picture, bio, category, location, website, and email.
- Once you are done filling out your profile details, click “Create Profile” and your account will be live!
Remember, public profiles are discoverable and a great way to be found organically and build a following.

How To Leverage Your Existing Community

Many of your current community members probably have a personal Snapchat account already. To help build your Snapchat following, reach out to them and tell them how to find you there! Here are a few suggestions to get you started:

- Change your social media profile pictures to your Snapcode
- Share a link with followers that goes directly to your Snapcode by adding your username to this URL: https://www.snapchat.com/add/USERNAME
- Talk about Snapchat in your YouTube and TikTok videos and invite followers and viewers to join you
- Promote your Snapchat account in emails that you send to your existing audience

Pro tip: Create content or an offer that is only available on Snapchat. Promote it via email and social media to encourage existing community members to join you on Snapchat and subscribe to your account there.

• License: Personal Use
• Category:Ebooks
• Tags:2021 Ebooks With Audio & Video Personal Use