Modern Social Media Marketing MRR Ebook With Audio

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Modern Social Media Marketing Full Training

If you are promoting any kind of website, you probably have heard of the online marketing concept social media marketing. In fact, if you are the typical online entrepreneur or marketing consultant, you probably use that phrase quite frequently.

Unfortunately, social media marketing is one of those concepts that don't get any clearer the more people repeat its name. Just like with the word “love” the more people repeat the word, the more confusion it creates. What can pass for social media marketing to one person may be a complete out and out joke to another person. It really is quite bad and it leads to a tremendous amount of confusion and failed marketing campaigns.

Make no mistake about it. If you want your social media marketing efforts to yield solid results, you have to get out from under common mistakes even pros make. I wish I could have told you these mistakes earlier because you probably would have saved a tremendous amount of time, effort and money.

Well, the good news is by learning these mistakes now, you can go a long way in avoiding them in the future. Here are the 10 most common reasons marketers fail with social media.

It doesn't really matter how big your marketing budget is. Chances are there will always be a person in the executive team who expects your online marketing efforts to go large or go home. The idea is that you need to get out of the gate and take no prisoners.

While there is a lot to commend this strategy, it's too easy to overdo things. It's too easy to just blow through a tremendous amount of money and effort and have very little to show for it. Social media marketing is essentially a long term engagement. It doesn't really fit well with a one shot big shot approach because you don't know all the variables coming in.

Strategic information regarding consumer intelligence, audience insights and audience profiling are things that you discover along the way. You can do some advance research but at best, they are shots in the dark. You will only truly know in a real world campaign scenario once you have already jumped in with both feet and done the marketing. It reveals itself as you try out your approach.

Given this reality, if you adopt a one shot big shot approach, you end up blowing your money only to end up with seriously flawed or partial at best hindsight. Do yourself a big favor and avoid this mindset. Instead, commit to a slow start.

In the beginning, you're just feeling things out and eventually, you will get enough of a clue to take it to the next stage. Once you achieve your initial set of victories, you can then start connecting the dots putting together a more workable strategy and then you can start scaling things up.

A lot of online marketers simply copy and past what their competitors are doing. This extends all the way from the content that they produce to their social media graphical elements all the way to the meaningless campaigns they run.

Now this may seem like it makes a lot of sense, but you have to understand that you can't blindly copy because when you just copy and paste whatever somebody else is doing, there's a good chance you'll be copying their failure. If you don't know what to look for, if you don't know how to cross reference, slice and dice and otherwise numerically analyze what you've copied and pasted, you are wasting your time.

If your competitors are struggling, you're going to struggle even worse because you don't have their built in audience. You have not proven yourself or created solid value. Instead of operating from a strategic advantage, you have actually dug your own grave.

It's no surprise that blindly copying what your competitors are doing can often lead to fatal results. You blow through a lot of cash only to have very little to show for it.

One of the biggest mistakes people make is to go with their gut feelings as far as marketing strategies are concerned. They think that they're on to something that is so hot that they only need to spend money on it and it will pretty much take care of itself.

Maybe they've discovered that people like a particular type of content so they jump in with both feet and invest a tremendous amount of money on a specific type of content and try to promote it all over the place. It turns out that the person behind the idea is very distinct from members of his target audience. It turns out that this person has different values and has a different mindset compared to the typical member of his target audience.

Not surprisingly, content that he finds compelling is a complete waste of time to his intended audience. What do you think happens in that situation? That's right. The company blows a tremendous amount of money and nobody shows up for the content. Talk about a wasted opportunity.

Thankfully, there's an easy solution to this. In fact, it's so easy and obvious that it pretty much jumps out at you. I'll discuss the solution near the end of this book.

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• Tags:2021 Ebooks With Audio Master Resale Rights