Tiktok Marketing Personal Use Ebook

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Insider’s Guide to TikTok Marketing

What is TikTok?

TikTok, at its core, is a social media platform for short, easily digestible videos. It originally started as a lip-syncing app named Musical.ly but now has become one of the most popular platforms for video content. As of January 2021, TikTok had 689 million monthly active users worldwide, with more than 100 million of those users in the United States. It was the most downloaded app of 2020, and its explosive growth is showing no signs of slowing down anytime soon. Currently ranking as the seventh-largest platform when it comes to user count, TikTok is bigger than SnapChat, Pinterest, and even Twitter! Users spend an average of 52 minutes per day on TikTok, only a few minutes behind the 58-minute average for Facebook.

But wait, isn’t TikTok really just a bunch of kids sharing silly videos? Absolutely not! While it’s true that TikTok does have a higher number of younger users, 1/3 of its audience is over 30 years of age and that number is growing. And interestingly enough, TikTok has more male users than female users, which is not the case for other popular social media platforms. According to an analysis by the App Ape, 55.6% of TikTok users are men, and 16.8% of its users are in their 40s.

TikTok is available in more than 200 countries and is recognized by 89% of Americans. One major feature that sets TikTok apart from other social media platforms is that users have the ability to download videos from other users and upload them to other places. Even if you don’t have a TikTok account yet, you’ve most likely seen viral trend videos (called TikTok Challenges) on Facebook or Instagram that were originally from TikTok. In short, it’s everywhere. But in spite of the numbers, few marketers are using TikTok for marketing, which means it’s the perfect time to get started!

Optimize Your TikTok Profile

When you first setup your TikTok account, it’s important to optimize your profile right away so that users can find and follow you. Here are the steps you need to take:

1. Make sure you are using a business profile and not a personal or creator one.
2. Choose the appropriate category for your business profile.
3. Make your username relevant and descriptive.
4. Fill out your bio.
5. Add a website link to your profile.
6. Add an email address to your profile.
7. Add a YouTube channel link.
8. Add an Instagram profile link.
9. Add a profile photo.

How to Build A TikTok Following

• Choose a niche so that you can gain followers interested in that topic.
• Be trustworthy! Share information that people know they can trust.
• Have fun with it, after all, no one wants to watch someone who is obviously not enjoying themselves!
• Post videos often, multiple times a day if possible.
• Be authentic. Viewers can tell when you’re being fake and it leaves a bad taste in their mouth.
• Tell a story. People love stories! Use your videos to tell a story in a creative way that keeps them engaged until the end.
• Immerse yourself in the TikTok app and learn the lingo, how people use the app, etc.
• Monitor analytics on a regular basis to see what is working and what isn’t. Use that info to help you plan future content to grow your following.
• Focus on one message for each video. Keep it simple and to the point.
• Be consistent with posting content. Don’t post 10 videos today and then nothing for a week. You’ve got to keep up the momentum!
• Post at the right time of day for your audience. Post at various times on different days and watch your video stats to see what gets the best response.
• Use the right hashtags for your content and niche. Choose at least 1-2 relevant hashtags and then add one trending hashtag, like #fyp, #tiktok, or #foryoupage to help extend your reach.
• Duet other people in your niche so that you can reach their existing audiences as well.

Use Your Existing Community to Grow Your TikTok Following

• Download your TikTok videos and share them on other platforms
• Link to your TikTok in your other social media profiles
• Add your TikTok link to your website
• Be direct and ask current fans from other platforms to follow you
• Create posts where you share your TikTok link and invite others to put their links in the comments as well
• Offer an exclusive lead magnet that is only available on TikTok and promote it on your other social channels

Make Money on TikTok

TikTok isn’t just for fun, there are many people making big bucks too! Here are a few ways to make money using TikTok:

Sell your goods – Demonstrate a product or service that you offer and invite viewers to purchase via the link in your profile.

Give something away for free – Create a video that offers a free product or service that can be claimed on your website. Include a paid upsell option after people grab the free item.

Promote affiliate products – Share informative reviews of products that you are an affiliate for. Be sure to offer a special bonus or discount code (if available) that is exclusively for your viewers.

Offer a TikTok discount – Promote a paid product or service that you offer but provide TikTok viewers with an exclusive discount code.

Partner with influencers – Find influencers in your niche or that appeal to your same audience and partner with them to promote your product or service. Give them an affiliate commission for each sale and a discount code they can share with their followers.

• License: Personal Use
• Category:Ebooks
• Tags:2021 Ebooks With Audio & Video Personal Use