License Type: Master Resell Rights 
File Type: ZIP
SKU: 63924 
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Remember when a social networking site was the conference center where you endured endless facts and figures with fellow colleagues or it was the corner cafe for a drink with coworkers after five? Enter technology and the 2000’s.
Social networking sites are now online. With just a click these sites are accessible in the comfort of your own home, at the office and coffee shops. Wherever there’s a connection, there’s a connection. Basically a social networking site is designed to connect with people: family, friends, co-workers, etc. One of the sites that has been gaining notoriety and becoming more popular today than body glitter in the ‘90’s is Facebook.
This is a free site anyone can join. Begin by setting up your account and creating a profile. A profile is just that, you fill in the blanks with some info about you, a little or a lot, whatever you want people to know. You can download a profile picture that stays on “your page”. If you opt out of downloading a picture an icon appears instead.
Once on Facebook you can begin searching for people and asking them to be your “friend”. You’ll quickly get over the initial “this is so third grade asking people to be your friend” realizing the site is one of the coolest tools to use for contacts. You can search not only for people but by interest group as well. With most interest groups you follow them as a “fan”. Once you and someone agree to “be friends or fans” you are able to read each other’s pages.
Pages contain news feed (info on your friend’s newest friends), status updates (info posted by your friends), posted photos and applications (games). Your page also provides an email account and instant messenger should you not want to converse with someone via a status update in the public eye. Facebook allows you to comment on a friend’s status update, or if you are at a loss for works you can simply click the “like” button letting them know you agree.
USING Facebook to Your Advantage
Pay per click is an advertising method used by various content sites and search engines to marketing websites to users through keyword searches. Every time a user clicks on your like you pay the host company a fee. Unlike most advertising prior to, PPC forces your customer to act prior to your paying any money.
If they only view the link or ad then you don’t pay.
Using Facebook’s PPC program is one method of continuing your social media momentum and effectively promoting your product or service through creating and maintaining your social buzz. All Facebook advertisements are relegated to the left of the screen, clearly visible to users and visitors of Facebook. PPC programs and their strategic placement help ensure that your advertisement will receive the attention of as many viewers as possible.
Facebook’s easy to use PPC tool allows you to get your social ads up and running quickly. Keyword ads grab the consideration of only appropriate Facebook users and help to reel them into investigating your personal Facebook page or that of your business.
When a Face-book patron connects with an individual or business all of their friends see this connection in their news feed and here is where you can harness the power of social media as they will most likely check out your profile as well.
FACEBOOK A NEW WAY TO COMMUNICATE
Social media marketing is here to stay. It is the new way of communicating for both businesses as well as individuals. With all things, there are fans and there are cynics. However, there is no denying its impact. A crucial tipping point in how the world communicates has been passed. Online social media is now mainstream. Nearly everyone has some method of social media be it Twitter or Facebook. Facebook and Twitter have certainly become the main tools by which small businesses and the upwardly mobile engage the outside world.
From the rise of Facebook a new method of marketing has developed.
Social Media Marketing is now one of the primary means of relating new products and services to the world. Social media is perfect for getting the word out. It is fresh, fast and free. Sure, there is some effort to it after all, you have to Tweet or write on your wall several times daily, but it’s free. Let’s say it again. Free.
Facebook allows you to freely contact your friends, family, potential employers and potential customers. You can market yourself or business by establishing an engaging online profile. You have the potential, if you are clever and savvy, to reach out to and influence a wide customer base. Friend people, Write on their walls, Create events that will post to their walls, Comment on someone’s status, Review a movie, Play games, Having fun is now work— how awesome is that?
GAMES AND PAY Per Click
Companies create games now as a means of advertising their product. For a grand and a half you can create a viral game that reaches literally millions of potential customers. Users may also choose to use affiliate sales links to earn a little extra cash from Facebook.
You also have the option to create a Facebook PPC campaign and create an ad that will be run according to keyword searches.
Face-book offers you the opportunity to advertise to a broad demographic, and create a series of social actions that will enable you to grow your business across the community of millions.
Facebook makes it easy enough for a beginner to set up with its easy walk through and tutor-ial. However, if you are uneasy about starting a campaign yourself there are companies that will help you select the appropriate keywords and demographics.
Pay per click is an effective advertising method because you only pay per click, not per view. This is a different approach than say a commercial that people can forward past or leave the room during. You pay for the direction action, or curiosity, of your web user.
Whether you want to use Facebook to stay in touch, get a new job, or grow your business customer base, Facebook has the capacity to fulfill your needs if you can just learn your way around a few kingdoms.
The usual PPC methodology employed by Google and Yahoo does not translate exactly to Facebook. Facebook is unique among social media tools because it is a site for individuals that also allows companies to establish a minority presence on their site using the Pages functionality. It is, however, first and foremost a social community and companies wishing to do any kind of business on Facebook should realize that straight off.
Yes, Facebook does utilize a PPC (paid advertising system) which displays ads on either side of the screen. Facebook was designed, however, to be a method of chatting so marketing and other commercial activity is usually a subset of that. You can build a “promotional presence” on Facebook quite easily. Thinking that you will make a killing using PPC that way would be a mistake. However, any promotional advantage that a company has on Facebook should come first from its pages and second from advertising, and like all social media the goal is to make them talk to themselves. In other words, don’t purchase PPC ads on Facebook if you don’t also have a page.
The advantage of social media in general is that the networking aspect to it allows a user to easily target ads at a particular demographic.
All advertising methods must utilize the cross-match approach in order to have their ads in front of a specific set of consumers.
One of the tricks of social media advertising is understanding user motivations. Social Media is used for chit chat and users are extremely turned off by direct advertising such as PPCs.
This is understandable. If someone is performing a search on Yahoo or Google they are looking for something in particular.
Such is not the case with Facebook, Twitter, etc. Therefore how you look at adver-tising needs to change. Pay per clicks on Facebook can be useful, but not as much as producing community driven content and event announcements.
Understanding this is the key to spending you advertising dollars wisely. If you want a any kind of return on investment then you need to concentrate on both community driven social media content before attempting PPC. One must feed into the next for it to have any monetary impact. Considering that Facebook offers free pages it makes logical sense to utilize them, rather than attempting to meet a pre-existing user demand that comes with keyword based advertising approaches.
However, if you are going to go this approach then be savvy and have both a Facebook page and a PPC that links to your Facebook page. You will find that the more that people you grow as “friends” or “fans” the more free advertising you will get. Not to sway anyone against PPCs on Facebook, but if you are going to use them then use them wisely.
- License: Master Resell Rights
- Category:Ebooks
- Tags:2021 Ebooks Master Resale Rights
