The Marketers Google Tool Box MRR Ebook

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WHAT ARE GOOGLE TOOLS?

The search engine of Google has become a dominant force in the world of internet. It is really difficult to even think of any website without Google. Similarly, it has become unthinkable to view world without Google. The importance of Google can be judged from the fact that it has crept into every aspect of our daily lives. The phrase of “being Goggles” has become a common expression which is being said and performed by millions of users around the world. Google offers a diverse range of services from productivity applications to instant messaging.

Having such prominent presence, there are people who are still not aware that Google offers some excellent tools free of cost for the users be it generic users, businessman, marketers or webmasters. This develops a thought in majority of the people that why Google is providing so many tools at zero cost? The prime reason for this gesture is it wants to foster a close relationship with the users and wants to build up the Google brand name in the process.

There are numerous tools that are being offered by Google.

The tools are divided under various sections that can guide you the nature of all the tools.

1. Must Have Tools: These tools are the basic tools that are provided by Google. They can make the computer activities much easier. They include reader, IGoogle, Picasa, Docs, notebook and desktop.

2. Maps and Travel Tools: These type of tools helps in exploring the locations around the world. It may include Ride Finder, Transit, Mars, Sky and Earth.

3. Web Browsing and Development Tools: These tools are very beneficial for the users especially for Web developers, businesses and students. All these tools aid in creating and using the websites. They include Sketch Up, Checkout and Web accelerator, FeedBurner, Web History, Base, Co-OP, App Engine, Website Optimizer, Browser Sync, Click-to-Call and Page Creator.

4. Social Networking and Communication Tools: These tools have the capability to keep you in touch with your family members, peers, classmates and co-workers. The tools include Orkut, Android, Send to Phone, Shared Stuff, Talk, Dodgeball, Friend Connect, Grand Central and Sites.

5. Custom Search Tools: Through this tool, you have the option to refine or narrow down your search for the material. The tools may include Scholar, Patent Search, Sets, Catalogs, and Search by Number, Accessible Search, Trends, Books Search, News Archive Search and Special Searches.

6. Miscellaneous Google Tools: These are additional tools that can make you do different things in your spare time. The tools that are included in miscellaneous include Google Pack, Gadgets, Pinyin IME, Image Labeler, Code Search, Alerts, Apps, GOOG-411, Google Mobilizer and Gears.

7. Third Party Tools: These tools are associated with the Google’s search technology. However, they can enable you to do wide variety of stuff more easily compared to the existing Google programs. The tools included are Simply Google, Googlematic, Goofresh, Cooking with Google and Babelplex.

Hence, by using the above mentioned tools it will make your research easier along with time management.

HOW GOOGLE MARKETING TOOLS ARE HELPFUL FOR MARKETERS

The search engine of Google has become a very powerful marketing tool for the businesses whether big or small. For small enterprises it has been a blessing because they generally have very limited funds at their disposal. Hence, to use the plat-form of Google for marketing activities at a very meager rate it is a dream come true for small businesses. I extensively use Google for my business in various ways. Things like articles, ebooks, e-courses, blogs and various internet businesses have been hugely associated with these programs. Hence, this chapter will discuss in great length about the home page of the search engine in terms of customization and tool bar.

My business revolves around the Internet; hence my large part of the time is spent in front of my computer. My computer has huge data that is comprised of e-books, music, addresses, pictures, phone numbers, articles, home budget and feeds. As far as my business is concerned it revolves around blogs, websites, my space, social networking sites, articles, five e-mail accounts, opt-in list and newsletter.

All these data is helping me generate a substantial amount of money with the help of the search engine of Google.

My daily business routine starts on the computer from my Home page of Google. My Google home page is customized by me and hence it exhibits the bookmarks in the order I want them to open. In regards to feeds, RSS feeds, blog Feeds and other Feeds that I read are there on my home page. I start my work from the Google bar which helps me in earning money.

When starting any business, it is very hard to think that the whole business can be conducted online. There are people whose business initially was brick-n-mortar and now they have transformed them either partially or wholly in brick-n-click. My interest was to be an affiliate marketer where you make commissions on other user’s prod-ucts. The services for which I have to sign up involves chat rooms, information sites, traffic exchanges, forums, newsletters, social networking, blogs, auto-responders and various other services. Hence, the Google tool bar provides the option of Auto-fill where it fills your forms for the above mentioned services and saves you a great amount of time and effort.

Furthermore, there is the tool of spell checker on the Google bar which helps you in writing professional contents whether in articles, emails, chat rooms, blog spots, forums and other related platforms. Another vital tool is the Page-rank which, although has been underestimated, is one of promising tool used in marketing online. It moni-tors your site and the competitors’ sites which enables you to direct your marketing strategies to relevant areas. In addition, it will search out the back links of the competitor’s sites.

Lastly, Google has a vast amount of data from all corners of the world that is current and in great detail. Hence, it provides a perfect marketing arena for the businesses that can apply its marketing tools to their advantage.

GOOGLE MARKETING TOOLS

The tools that are being offered by the search engine of Google have been extensively used by the marketers and the media planners. Although the tools are designed for the generic users, they are being considered as ideal tools for the online marketing activities. Any marketer, media planner or webmaster who is involved in promoting their websites or products on the internet can extract huge benefits from the Google marketing tools.

These tools have the tendency to make your marketing tasks much easier and profitable in both short term and long run. They are valuable in nature. Listed below are the important marketing tools of the search engine of Google.

Google Analytics: This tool is considered to be one of the premier tools of marketing that is offered by Google. It is very accommodating to the users especially the webmasters and the marketers. The function of Google Analytics is it gives you a quick glimpse of your website. In other words, it evaluates the traffic on your website, their sources and what activities do they perform on your website. It can also be said that it monitors all the aspects of your website from inserting the contents to the checkout of your page. It plays an important role in increasing the conversion rate and the return on investment. A maximum of three sites can be managed simultaneously through this tool.

Google Sitemaps: With the help of the Google Sitemaps, various webmasters can quickly insert the newly designed pages to their websites through the Google Search Index function. The pages are in the XML format that is instantly uploaded to the website and eventually to Google.

Google Alerts: The role of the Google Alerts is to inform you about the listing of your website or reveals your name by either person or site. In this way, you have the benefit to monitor all your activities that are being performed on the internet.

Google Froogle: Google has a directory called Froogle that enlists all the economical prices for a wide range of products on the web. It will be very helpful for the marketers to make their products more prominent in the eyes of the users. All they have to do is study how the Froogle functions and you will avail the desired result.

Google Checkout: Although it charges some amount, it is very valuable for users who use Adwords as each dollar spent on Adwords would give them 10 dollars for free.

Google E-blogger: creating a blog on your website would attract additional customers to your website and eventually to your products. It is free to create.

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