Twitter Content Creation Checklist MRR Ebook

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Twitter content creation checklist

Even though a tweet on Twitter isn’t ever going to be any longer than 140 characters, writing those tweets can be almost impossible – especially if you’re looking to use Twitter to build your business online!

So much has to go into each tweet that you send out to make it effective that you really have to think through these kinds of posts, checking – and often double or triple checking – to make sure that it is “just so” and will produce the kind of results that you are hoping for.

No, mastering Twitter as far as it being a marketing tool isn’t some kind of dark art.

But there definitely are specific things you can and cannot do on Twitter if you want to use it as a powerful solution for building your business rather than an instant notification system that lets everyone know what you had for dinner yesterday.

To better help you with each and every single tweet you send out from now on, we have put together this quick guide to really help you make the most of everything Twitter has to offer.

Run through this checklist before you send out ANY tweet and you will be able to catapult your success right through the roof.

Let’s dive right in!

Why am I sending out this tweet?

You would be absolutely shocked at the amount of people that tweet mindlessly when running a business, probably the biggest mistake you can make when it comes to Twitter today.

Everyone already has overloaded news feeds, Twitter feeds, and a social media life that is almost impossible to keep up with as it is.

When businesses start adding on extra layer of “noise” with no real value or no real content, instead just trying to keep their name in front of everyone, they start to shoot themselves in their own feet – and that’s when Twitter turns from a powerful tool to build your business into may be the guillotine that cuts your business had off.

There’s nothing wrong with posting every 15 minutes on Twitter IF you have something valuable, interesting, and engaging to say.

Now, the odds are pretty good that this super fast posting schedule just isn’t sustainable for you – or any other business, for that matter – but it’s just as important that you make sure you know exactly why you are posting to Twitter before you hit the “send” button.

Always – ALWAYS – ask yourself why before you hit that button. It’ll save you a world of hassle and headache, not to mention prevent you from creating bad juju with your followers.

Is this tweet targeted to my ideal prospect?

Now that you have determined that your tweet definitely does have a specific goal in mind it’s time to figure out whether or not that tweet is targeted to your ideal prospect or a “shotgun-style” approach kind of sent out into the universe without any real expectations.

Obviously, you are going to get much better business results when you laser target each and every single tweet you send out to your ideal market.

Once you understand exactly who your best customers are and build a psychological profile of those individuals, you’re able to almost effortlessly create Twitter content – and marketing content in general – that really resonates with them and pulls you into a deeper relationship with one another.

You need to be sure that your tweets are adding extra value to their lives in one way or another but you also need to make sure that your tweets are also interesting, engaging, and entertaining.

Your tweets don’t necessarily have to be both of those things at the exact same time, but EVERY tweet that you send out must be one or the other or people are going to start filtering you out, on following you, or (even worse) bad mouthing you and your business on Twitter.

Twitter Content Creation Checklist

Laser target each individual tweet as though it was a text message to one individual customer and you’ll find your Twitter success goes right through the roof.

Is my message crystal-clear and how is my tone?

It is really, really easy to get your message wrong – or to have the tone of your content misinterpreted – when you are talking about the written word, and this is something that you really have to strive to get a lot better at.

A lot of people that jump on Twitter aren’t shy about firing off 140 characters at lightning like speed, never really double checking that the message they are trying to convey is crystal-clear and can only be interpreted in the way that they want it to be interpreted and that the tone is just right as well.

Big problems – BIG problems – pop up on Twitter when you have a mismatch between your message, your tone, and your overall business branding.

The name of the game with social media marketing across all social media platforms is consistency, and if you have a disconnect anywhere your followers are going to instantly recognize it, and that’s when they are going to bail or start ignoring you faster than you ever would have expected was possible.

Always go back and double check that you are just as crystal-clear with your message as can be and that your tone/voice matches your branding.

Really trying to hammer this out of the park and you’ll deal with a lot fewer self-inflicted marketing messages to deal with.

Will this tweet fit in 140 characters or do I need a picture?

Twitter Content Creation Checklist

Even though there is no “perfect” tweet length, studies have shown that tweets that are below 100 characters increase engagement by 17% over those that are longer than 100 characters – but that doesn’t mean that you should truncate your Twitter messages just to try and get under this artificial barrier.

In fact, you’ll probably want to try and hit the sweet spot between 120 and 130 characters (especially if you are going to be including links in your Twitter messages).

This gives you plenty of room to expand your message and get your point across without filling up the entire Twitter block and turning people off of whatever it is you may have to say when they are simply scanning their Twitter feed.

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