Multimedia Mastery Personal Use Ebook

Ebook Sample Content Preview:

Images

Images are the most common form of media on the internet aside from text. They are relatively small in file size, at least when compared to videos, and they can make a very large impact in terms of both traffic and user interest and engagement.

Images are useful in many ways. Not only do they make a website more engaging and aesthetically pleasing, but they can be useful for promotional purposes (such as pinning on Pinterest) and for drawing attention, demonstrating steps in a process, and showing people examples.

Years ago, it was common to see images such as animated bullets, graphical divider bars, and wild background images. These days, such images are frowned on, as they make a web page look unprofessional and out of date.

These days, it’s more common to see photographs

Don’t include photos just for the sake of including photos. I can’t tell you how many times I’ve seen a blogger include a bunch of photographs that don’t really pertain to the article they are writing just to beef it up with images, and it’s frustrating.

For example, let’s say you’ve written an article about email marketing. Images you might want to include would be screenshots of the various services you’re talking about, and images that show users how to perform some specific task that they might not otherwise understand without the picture.

Images you would not want to include would be generic pictures of mail or mailboxes, generic @ symbol graphics, and random pictures of email messages.

The only exception would be if you need a featured image for your blog and you don’t have any specific images that would pertain to your blog post. You could use one generic image in that case, but it should fit as closely with your subject matter as possible.

Whenever you include images on your website or blog, you’ll want to be sure they’re optimized for Pinterest, as this can be a major source of traffic.

SEO for Images

Many people don’t realize SEO can be applied to images, but image can actually bring in a significant amount of traffic if they are used correctly. It’s important to apply good SEO techniques to all of your images to get the most out of each one.

• File Size:2,195 KB
• License: Personal Use
• Category:Ebooks
• Tags:2016 Ebooks Personal Use