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Have you ever considered purchasing a product, only to scan the sales page for income screenshots and earning statements?
Within the “make money” industry, there are countless offers claiming to hold the Holy Grail to undeniable fortunes.
And while many of the merchants and marketers behind these products CAN help you make money online, beware of one of the most common “triggers” used to push you into buying mode.
FAKE SCREENSHOTS & EARNINGS!
Nothing will motivate you into buying a product from someone who claims to know exactly how to build online fortunes than a crisp and clear screenshot of a recent bank statement showing thousands of dollars in income.
Nothing will prompt you into action like a giant snapshot of a Paypal account boasting thousands of dollars in earnings.
Nothing – and I mean NOTHING will get you as excited as a seemingly innocent screenshot of the kind of money you’ve been dreaming of. After all, if THEY can do it – surely YOU can do it, too?
The problem is that a large majority of those snazzy screenshots and income statements found online are fakes. Not all of them, but MANY of them are, and you need to be aware of this and not base your decision to purchase solely on the fact that someone can produce dazzling income shots, or hefty bank account statements.
As to HOW people create these fake screenshots?
They are either created by using an image-editing program like Photoshop, or they’re created using on-site JavaScript which will allow anyone to edit anything from bank statements, Adsense earning statements, ClickBank income statements to Paypal accounts, in order to inflate dollar amounts, and payments.
In fact, with just one line of code pasted into any browser, you too can edit the text on any website, or within any account.
But fake income screenshots aren’t the only thing to be leery of.
Many marketers use ‘actors’ and ‘live talent’ on their websites in order to help connect visitors with a “face”. It adds a personal touch, and helps to lower your guard.
You’ve probably seen this type of marketing, where an actor “walks” onto the side of a website and immediately starts selling the product or service. While there’s nothing wrong with using actors within marketing messages when it’s CLEAR, the problem comes into play when these actors pose as “customers” who are satisfied with the product and claim to provide an unsolicited testimonial.
With sites like Fiverr.com and other low cost gig sites, anyone can hire an actor or online personality to create video testimonials, and voice-overs from people claiming to be happy customers, case studies, or successful “students” of the websites offer or product.
Be careful when visiting websites that use this type of marketing gimmick. Most honest marketers would prefer to be the ones discussing the product on the sales page, rather than hiring third party services to do the job for them.
So, now that you know about just how easy it is to fake screenshots and earning statements, what can you do to verify that the person behind the website can actually show you how to make real money online?
Run a search! Take some time to evaluate what that person has done online. What websites does he or she own? What other products have been released under her or his name? What are other people who have purchased their products said about them? What kind of success rate are customers having with the products?
Take some time to browse through forums, review sites, open communities and social networks. It won’t take long before you’re able to gain a better, more clear idea, as to whether the person offering to teach you how to make money online, REALLY can and does make money online themselves.
It’s a bit of work evaluating offers and researching marketers and merchants, but in the end, it’s one of the easiest ways to eliminate risks and protect your investment. And no one is going to do that for you – but YOU.
Side Note: Beware of affiliate testimonials and reviews when evaluating marketers and offers. You want to make sure what you’re reading is a genuine review from a customer, not from an affiliate trying to sell you on the product.
Try to avoid traditional review websites, and focus on user-powered networks like public forums and community sites that focus around that market.
Hello? Anyone There?
One of the things you need to look out for is ‘after sales support’.
Sure, a product might live up to its expectations, and perhaps the marketer did the best job possible to create an explosive product or mind-blowing program. And it just may be your golden ticket into making money, or completing a task that you’ve been struggling with.
But what happens AFTER the sale?
Genuine marketers and developers want to help their customers. They come from the school of thought that if they go the extra mile in building rapport and providing exceptional customer support that they’ll earn a loyal, lifetime customer.
Savvy marketers know that loyal customers equate to ongoing profits – and they work hard to increase the value of every customer’s experience. It’s in their best interest to make you happy.
But shady marketers don’t care about after the sale. They’re only goal is to ring in the orders and go to work on the next big offer, leaving their customers frazzled, helpless and frustrated because while the product may be phenomenal, they simply don’t know how to use it, what to do next, or how to put all of the pieces together.
While it’s never easy to determine whether a marketer or merchant will provide ongoing support after the sale, you can certainly do your due diligence in minimizing problems in receiving support and communication after you order.
Search the Internet to determine whether the merchant offers a support desk. Then, take a few minutes to post a “test” question. Make sure it’s a legitimate question or concern you have about the product BEFORE you order it. Give the merchant adequate time to respond, and see just how well they communicate.
Next, browse through online forums and search engines to see what people are saying about the product, and whether people are generally satisfied. Make sure that there is far more positive than negative feedback and that those who purchased and needed help were given support.
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