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Affiliate marketing seems to be on every online entrepreneur's mind - and it's no wonder, with everything that's happened in the recent past. It's clear that affiliate marketing has made an impact on how marketers make money online and how people interact.
Using social networking to boost affiliate marketing sales has also changed the way we make money online. The industry shifts and trends give us a good idea about the future of Internet marketing and how it can help online businesses grow and prosper. Here are a few changes you might see when you look into the crystal ball of future affiliate marketing:
Addition of Digital Marketing Channels - Advertisers will be boosting their affiliate marketing efforts with digital marketing channels that provide the ability to email, display and search. This will lead to more valuable information about customers and how and why they maneuver through various channels that lead to conversions.
Global Reach Through Affiliate Marketing - Affiliate marketing programs (especially the "pay-for-performance" method will help to drive global expansion for brands that have done well with their online marketing efforts. They can test their campaigns through affiliates before making a huge investment of time and money in a new region.
Retailers Will Strengthen their Mobile Commerce Capabilities - The following years will likely see a great expansion in the mobile commerce market from retailers with websites and apps. Currently, retailers have missed out on that market because they can't yet accommodate mobile users with speed and easy checkout.
Niche Publishers Will Have More of a Presence in Affiliate Marketing Networks - Content marketing will become more prevalent in digital marketing and can drive traffic that results in conversions. Internet marketers are planning to rev up their content in the future by creating it or budgeting for it.
Advertisers Will Use Data to Provide Shoppers With More Positive Shopping Experiences - Relevant content will be used by advertisers and publishers to attract shoppers. Big brands aren't necessarily the winner here, but will be determined by who makes the best investments in marketing and technology.
Affiliate Nexus Tax and The Internet Tax Freedom Act will Be a Hot Topic. A current proposal to extend the Internet Tax Freedom Act will expire in November of 2014 and the Affiliate Nexus Tax is experiencing protests. As a result, online taxes will be the topic of discussion for the entire year.
Consolidation Will Occur in the Industry. Affiliate marketing has experienced some consolidation in the past, but that doesn't mean it won't experience future growth. Some estimates predict affiliate marketing revenue to reach over four billion dollars by the year 2016.
You'll also likely hear more about cookie tracking, so you need to understand it fully if you plan to become an affiliate marketer. If you focus on improving the customer experience, you'll be way ahead with your affiliate marketing pursuits in the future years.
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