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Most large business endeavors have systems in place where information is gathered by listening and watching what their customers and competitors are doing.
By doing so it is hoped that the information learnt will allow the company to stay competitive and perhaps even always one step ahead of the pact. Many new ideas, information, discoveries that are beneficial can be made through observing this exercise of listening and watching.
Products can be effectively improved, costs can be revised, and promotions can be effective and timely. Other aspects like the redesigning or complete change of packaging can have powerful impacts of the successful sale of products and this kind of information or guide can be gotten by actively listening and watching both customer and competitor.
In the business world today it is not unusual to find products that have been created by copying more successful examples. This is especially so, when the newer products boasts of similar capabilities but at cheaper prices.
The prime reason for this success is the ability to listen and watch what is currently drawing customer interests. However it should be noted that discerning how to effectively listen and watch and the sieve through and retain only useful information is very important as not all information learnt is beneficial. Overlooking this fact can prove to be costly indeed. Constantly keeping focused on the end goal of ensuring the customer stays happy should be the prime object in mind.
- File Size:9,256 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2011 Ebooks Master Resale Rights