Free Traffic Explosion MRR Ebook

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Search Engine Optimization (SEO) is something that many people have heard of but few people really and truly understand. This is very unfortunate because as an internet marketer one of the best things you can do for your business is to thoroughly understand what Search Engine Optimization means and how you can go about becoming an expert at it.

The single biggest way that Search Engine Optimization will help you is in generating targeted traffic for your website. Not just traffic mind you, but targeted traffic. This means that people that visit your website will actually be looking for what it is you have to offer and you can probably understand conceptually how that is going to be much better for you than non-targeted traffic.

In addition, if you have a website that is properly optimized for use in the search engines you are going to save money because you will not need to spend as much on other methods of traffic generation like pay per click advertising. Now that you understand how Search Engine Optimization is going to be useful to you it is time to get into some of the basics of the SEO process.

There are generally two parts to SEO that you want to be aware of, “on-page” optimization factors and “off-page” optimization factors. On-page optimization factors are things that you can change on your website in order to make the website more friendly to search engines.

These are things like keyword density within paragraphs as well as keyword placement within the title of the webpage, Meta tags and the bolding, underline and italicizing of keywords within the webpage. These are all factors that affect how search engines view your webpage and getting these just right is one of the keys to proper Search Engine Optimization.

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