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It is absolutely vital that you research your product. If you don't, how do you know that there is a market for your product? Seriously, how do you know? Many young marketers who don't do their market research are the marketers that claim that information marketing doesn't work and they aren't making money with it.
If you do your research and do it properly, then it's a breeze making money. If you don't, then it's your own fault. You need to go out there and do your research. Don't be lazy. Don't try and shortcut it. Get out there and do it.
You see, many marketers create a product and then rush off to find someone to sell it to. That doesn't work. What you need to do first is identify your market and then create a product to meet the specific needs of that market. Anyone who's saying, well the market for my product is everyone, is someone who probably isn't making money.
You need to understand your target market. Who are they? What do they want? What's their problems? How can you solve it? So, you need to find your market. And, that's what this video is all about. And then, provide them with a product that meets their needs.
Basically, your research is going to make or break your information product. If you don't do your research, then you may find your product doesn't make money. And, we'll go into that more as we go through this video.
So, what you are looking for is a group of people with a problem or a need that can be solved with an information product. So, you're looking for people who have a problem, people who need some help, people who want to achieve something but are struggling to do so.
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