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Now that you’ve found your forum, it’s time to start making it useful. As I’ve stated in rule #8 before, you’re going to be a participant in the community.
Ideally, you wouldn’t join a forum that is about Office Network Management if you’re trying to sell a cure for fleas; you’d probably be joining a pet forum. So, find threads you could post in and give it a shot. Be on the lookout for people who have questions and try to be the first to answer them.
Know Your Product and Its Competitors
This means you’ll have to be knowledgeable about your product and product line. You’ll even have to be an expert about your rival’s products and other mainstream offerings.
If you can be aware of the advantages of your rivals and point out their disadvantages, it will be much easier to pull off a persuasive argument in favor for yours over theirs.
- File Size:1,041 KB
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