Ebook Sample Content Preview:
81) Easy/Simple...
The "Easy/Simple..." headline grabs your prospect’s attention because people don't want to work hard at acquiring their desired benefit and goal. They want the experience to be as painless as possible.
Example: "The Simple And Easy Leaf Vacuum System!"
82) Only Source
The "Only Source" headline grabs your prospect’s attention because it's noting the product or the benefit cannot be obtained anywhere else or from anyone else. It's as though you have a monopoly on that particular product or benefit and will dispense it as you will.
Example: "You Can't Find Our Odorless Cleaning Liquid Anywhere Else...Guaranteed!"
83) Ordinary People
The "Ordinary People" headline grabs your prospect’s attention because it states that ordinary or un-advantaged people are getting the same benefits the reader wants. Your prospect will think if others can get it, so can they.
Example: "How A Man From Chicago Went From Homeless To Riches In Just 30 Days!"
84) Experience The
The "Experience The..." headline grabs your prospect’s attention because people want to experience having their desired benefit. They also seek experiences that bring them emotional rewards.
Example: "Experience The Relaxation Of Our Tropical Resort!"
85) People Reactions
The "People Reactions" headline grabs your prospect’s attention because most people care what other people think and say. Those close to them can have an influence or even persuade them to buy your product easier than your business can.
Example: "Imagine What Your Friends Will Say When You Drive Up In A New Sports Car!"
86) Giving
The "Giving" headline grabs your prospect’s attention because people want others in their life to be happy. One way people show that they care about those others is to buy them gifts.
Example: "Just Imagine The Smile On Your Kid’s Face When You bring Home This Cute Puppy!"