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It’s not going to matter how much education you’ve had. If you don’t have the skills and the expertise behind you, then you can forget about attracting clients. Creating brochures is really for the client’s benefit. They need to know what your massage therapy services are about. They need to know if they can feel trusted coming to you for massage therapy.
Another way to market your business is to offer complimentary massages. Let people try them out and see how they like them. Inquire with the human resources department at some of the office buildings that have companies as tenants. Pass out your business card and invite them to come to your facility. You can offer them a percentage off on services for their first visit.
You may or may not get a lot of clientele on the first round, but even if you get one it’s a start. You have to work your way up towards a lucrative business as a massage therapist. Besides, if the person that took you up on you offer enjoyed the full massage treatment, then that person will pass the word on to other people.
Others will know about your services and the good treatment she received from you. Within a matter of months, you’ll have so many clients that you’ll have to hire additional help.
The key to keeping your massage therapy business afloat is to get the client’s trust. If they don’t trust you, they won’t be back. Then there are some who just for whatever reason won’t come back anyway.
You have to continue to work at it and do what you can in order to have a successful and lucrative business. Don’t look for the trappings of fast money. You’re always going to have to market in order to keep your business up and running. Eventually you will find those that enjoy massage therapy and will come back time and time again.
When you get those clients that continue to come back, since they like the service, they will refer you to others. They’ll tell everyone that they know about your services. This is the type of client you should be rewarding every now and then with free or 50% of massages. That person or persons will be loyal clients for life.
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