Mastering The Adwords Cash Mountain Mrr Ebook

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Make no mistake about it, if you are running a keyword led campaign then your keywords will have more impact on your profitability that anything else.

As I mentioned before then I know of people making thousands and thousands of dollars a month off just ONE keyword phrase.

So what is a keyword or keyword phrase?

A keyword is just something that you think someone would type into a search engine either to find a product like you are selling, or just to find information on a topic related to what you are selling. I like to call it a keyword phrase as it will usually consist of multiple words like, 'How to fish for Salmon', but you'll typically see them just referred to as keywords.

To pick successful keywords you need to do one of two things, get into the head of your prospect, or copy someone else!

If you want to get into the head of your prospect then you have to think like they would if they were searching for information, what would they search for? What terms would they use? What are their problems or their desires?

Or you can find keywords where people are already advertising products like yours and spy on them to see if they are still advertising 30 days later. If they are then the chances are that they are making money so it will be a good choice.

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