Basic Copywriting In Plain English Personal Use Ebook

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The first thing I tell everybody who I mentor, whether it be for writing articles, sales copy, email ad copy or whatever, it to be yourself. Don’t try to write like Michel Fortin or one of the other big names, especially if you’ve only been doing this for a short period of time.

However, while you need to be yourself, there are some things that I strongly suggest that you incorporate into your writing style.

The last thing that a reader of your sales page wants to do is go to sleep in the middle of reading it. Trust me, I have read many a sales page that has bored me to tears. You need to keep your reader engaged and entertained.

One of the easiest ways to do this is to tell stories and write in a conversational style. In other words, write your sales letter as if you were speaking to your prospect face to face. If you were trying to sell your best friend on one of your ideas, what would you say to his face? That’s the way you should speak to people online through your sales copy.

Another thing you have to keep in mind is who your audience is. If you’re promoting a product to the teen set, you’ll need to learn how to communicate in a way that they will relate to. On the other hand, if you’re writing ad copy for people who are looking for an arthritis cure, these are usually older people and you’re not going to speak to them like you were a rapper.

Is this going to take some research on your part? Yes, a lot of it. But if you don’t do it and you don’t craft your sales message to fit the target group who is going to receive it, you’re not going to reach them properly and the end result is no sales.

This is one of the reasons why many copywriters specialize in certain niches. Maybe they realize that they’re not going to be able to write in a style that is going to appeal to kids or maybe they know that they’re too young to relate to the issues of older people. You will find very few copywriters who will write sales copy for anything and everything. For example, I’ll never try to write sales copy appealing to a target market my daughter’s age. I’d sound like a complete idiot and they’d never respond to my tone.

By keeping your writing style natural and conversational, with the addition of the tips in this book, you should have no trouble writing sales copy that sells.

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