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The articles you submit to article directories should be informative and well written. Poorly written articles not only will not be printed, they also run the risk of not being listed in a directory. Though many article directories are run by automated means, some are monitored by real live people who read through the articles and decide whether to accept or reject them—and this number is growing. As article marketing gains popularity on the Internet, more article directories are responding to a flood of submissions by monitoring for quality and content.
There are many good reasons to ensure your articles are well written. Competition is one of them. Hundreds of other articles related to your subject are competing for readers’ attention. The best way to draw interest in your articles is to give them great, must-read titles and equally great informative text. Good articles get read; poor articles get ignored.
Another compelling case for writing quality articles is the expert status you’re striving to obtain. If your articles are poorly spelled, contain bad grammar, or convey useless or erroneous information, you’re not going to look like an expert.
Not everyone is a writer. Not everyone has the time or the interest in learning the necessary skills to put together a compelling article. Fortunately, if this describes you, you don’t have to. Commissioning articles through a professional writing service is one of the best investments an Internet marketer can make. When it comes to content, there is no substitute for well written, quality articles.
You may be tempted to cut corners here. Perhaps you’re thinking about using a handful of high quality articles to draw traffic to your website, and then posting anything—or nothing—on the site itself. Resist the temptation! Generating traffic is only half the battle for Internet sales. The rest is up to your website. You can receive thousands of hits to your website and still not see an increase in sales if there is nothing to retain a visitor’s interest once they arrive on your site.
Article marketing is not an exact science. You should give yourself every possible advantage when it comes to selling on the Internet. This means generating high quality articles, whether you write them yourself or pay someone else to do it, and making sure your message spreads through outlets like article directories.
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